It could be asked to different groups at different intervals. This can enable you to efficiently track opinion over time. 3. Leading Questions It forces audiences for a particular type of answer. All answers would be equally likely. Its aim is to attain opinion from the audience. 4. Importance Questions These are usually asked to rate the importance of a particular issue, on a rating scale of 1-5. Such questions can help researcher to grasp the things that hold importance to your respondents. It helps in business critical decisions.

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It aims to ascertain how strongly respondents agree with a particular statement. It can also help the researcher to asses how customers feel towards a certain issue, product or service. 6. Dichotomous Questions These are simple questions asking respondents to just answer yes or no but the only drawback is that it cannot analyse any of the answers between yes and no. 7. Bipolar Questions It has two extreme answers. It requires the respondents to choose between the two opposite ends of the scale.

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