Raw is the #4 most watched entertainment program on primetime cable among Black/African-American viewers. Raw is the most watched program on USA among Black/African-American viewers. SmackDown is the most watched program on Syfy among Hispanic viewers. SmackDown is the most watched program on Syfy among Black/African-American viewers. SmackDown is the #2 most watched regularly scheduled program on ad-supported primetime cable Friday nights among Hispanic males. Source: Nielsen Media Research (9/26/11-12/25/11) WWE consists of the following key business units. Live and Televised Entertainment * Consumer Products * Digital Media * WWE Studios * Sales & Sponsorships Live and Televised Entertainment Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland. In 2012, WWE will televise 12 live pay-per-view events. Since 2000, WWE pay-per-views have generated an average of approximately $95 million in revenue and 5+ million buys annually. Consumer Products
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WWE licensed products, are created by more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans. In January 2010, Mattel became WWE’s master toy licensee developing and marketing products in a wide variety of toy categories on a global basis. According to Nielsen Video Scan (through December 25, 2011), WWE had four of the top 10 titles in the Sports charts in 2011, and has a commanding Number One position and 44 percent market share in the Sports category.
The company’s magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine. In the United States, WWE Magazine reaches more than 5. 1 million readers each month. Digital Media For the fourth quarter of 2011, WWE. com, attracted an average of more than 12 million monthly unique visitors worldwide. These visitors viewed an average of more than 292 million pages and 23 million monthly video streams. WWE has online video share partnerships with Hulu. com, YouTube. com, TV. com and other select video portals.
A slate of original “made for mobile” content is currently being delivered to 39 countries spanning more than 100 carriers worldwide. WWE Studios Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment for the WWE fan base of more than 500 million households worldwide, as well as broader audiences, by means of strategic production, distribution and acquisition partnerships. WWE movies frequently cast well-known actors and actresses in lead roles supported by WWE Superstars, such as John Cena and Triple H.
WWE Studios recently partnered with Twentieth Century Fox Home Entertainment to produce three DVD premiere films; production on the newest installment in the Marine franchise – “The Marine: Homefront” – is slated to begin in June 2012. WWE Studios has also produced “No One Lives” with Pathe Pictures, starring Luke Evans (“The Immortals”) and WWE Superstar Brodus Clay and acquired the 2011 Toronto International Film Festival cult hit “The Day” starring Shawn Ashmore (“X-Men Trilogy”) and Dominic Monaghan (“Lord of the Rings” Trilogy, “LOST”).
Sales and Sponsorships Considered one of the best values in entertainment, WWE has partnered with such blue-chip companies as Mattel, ConAgra, Twix/Mars, Burger King, Army National Guard, Proctor & Gamble, 7-Eleven, Pepsi Max and Castrol. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach millions of fans.
