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The corporate objective is to make Canon a truly excellent company that is admired and respected the world over, and to strive to join the ranks of the world’s top 100 companies in terms of all major business field. In terms of the current digital camera market, Canon is still in fierce competition. We have several main competitors such as Nikon and Sony, and experience the competition based on the following attributes such as price, design, quality, and features.
Some players have withdrawer the digital camera market because of their backward innovation. We obviously have our outstanding R;D Department as competitive advantage in this aspect, and we also should continue to develop new innovation Canon focused on strengthening product competitiveness along with the changing times, stepping up efforts to digitize its products to deliver new value in an increasingly networked world. The company also improved its corporate financial health through various management reforms across all Canon Group businesses and divisions.
Shoot slow motion video with the Super Slow Motion Movie function and playback at 30 fps. 5. High-Speed Burst mode for capturing sports and action shots. 6. Cool new features like Best Image Selection and Handheld Night Scene, give you greater flexibility when shooting your favorite images. We select the followings as our target markets: 1. The young who have received higher education, and are interested in new technology innovation, as well as pursue individualistic. 2. The middle-aged people(always the female), who have established their occupation and their social status.
They purchase digital camera mainly to record their daily life. Distribution channel is the link connecting manufacturers and consumers; Canon is beginning with “channel flat” to quickly increase market share in China. We select one-level selling method which means that directly through the agents or retailers delivering superior service to consumers.
