1. 0 situational analysis
The Tinplate Company of India Limited ( TCIL ) is one of the major tin plate fabrication companies of India. It was started in 1922 and is jointly held by Burmah Shell. Shaw Wallace. Tata Steel and Tata Iron & A ; Steel Company. TCIL used to import its major natural stuff. Tin Mill Black Plate ( TMBP ) . boulder clay 1997. However. like all major steel Millss worldwide it attained self sufficiency in TMBP by puting up its ain cold turn overing installation. It clearly showed that TCIL has the proficient expertness to present new engineering and committee new equipments. if required.
TCIL supplies tinplate to makers in four major merchandise sections: comestible oil tins. soft drink Crowns. processed nutrient and batteries. It produces about 60. 000 metric dozenss of tin plate per annum. with one-year gross of about Rs. 163 crores and gross net incomes of about Rs. 20 crores ( Refer Annexure A for inside informations ) . This implies that TCIL is hard currency rich. or at least will hold a favourable recognition evaluation for future investings. Factors impacting client satisfaction differ across assorted sections.
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However. loosely. it can be inferred that monetary value is the chief standards for client satisfaction in the comestible oil section. whereas. merchandise quality ( pique. size. dimensional tolerance. etc. ) is the chief standards in other sections. Basis these standards. the different sections can be classified into two wide classs: comestible oil class and other sections class. Business chances of TCIL in either of these classs can be analyzed utilizing SWOT Analysis: Edible Oil Class:
Strengths
? Supplies premier grade tin plate. as against secondary tin plate supplied by some unorganised providers ? Percept of better quality
Failings
? Higher monetary value as compared to competition
Opportunities
? Size of the market is really big
? Growth in hotels industry is impeling growing
Menaces
? With family units going smaller. demand for bulk container units will cut down ? Lack of regulative criterions allows widespread usage of faulty tin plate ? Availability of alternate packaging stuffs
Managerial Case Analysis –
Communication – 1 Tinplate Company of India
Graded Assignment # 1 Page | 4
Other Segments Class:
Strengths
? Price fight as compared to foreign providers
? Better bringing records
Failings
? Poor quality as compared to competition
? High cost of recognition for all sections in this class
Opportunities
? Quickly turning market in all sections
? Absence of any other national participant
Menaces
? Removal of imposts duty may increase monetary value fight of foreign participants TCIL lacks a distinguishable border over its rivals in any of the sections. The future growing of TCIL is dependent upon prosecuting a class of action that will enable it to negociate this state of affairs appropriately.
