Gym Competitor Analysis Sample

Competitive analysis Structure: Overlook Swot Color chart (from customer reviews) Overlook | |Tropiclandia |Ikaalinen Spa |Harma Kylpyla |‘Rock chair’ | |Year of Establishment |1992 spa opened, 2005 |1927 |???? |2013 O. o? | |water park added | | | | |Location |coastline of Vaasa |Location on Lake Kyrosjarvi, |Vaasantie 22, 62375 YLIHARMA |Rantakatu, near the Hospital| | | |Tampere and Vaasa highway, | | in Hietalahdenk | | | |half an hour’s walk from the | | | | | |north of Tampere. | | |Business Area |- Hotel |Hotel |Hotel |Gym | | |- Spa |Spa |Spa |Spa | | |- Restaurant |Restaurant |Restaurant |Health care | | |Entertainment |Gym |Gym |Entertainment | | |Meeting room |Beauty salon |Beauty salon | | | | |Health care: rehabilitation |Entertainment | | | | |Entertainment |Leisure activities | | | |Events management |Entertainment | | | | | |Events management | | |Productions |Water park |Finnish best loved spa |Pampering treatments |Hot yoga gym | | |Vacation package |Holiday packages |Restarants |Experimental Gym (Trend | | |Accomodation |Accomodation |Skills classes and workshops |manager needed) | | |Spa |Health ; beauty salon |Sports |swimming pool | | |Restaurant |treatments |Spa |saunas | | | |Restaurant |Weekly programs |Massage | | | |Bowling, skateboarding, |Program in the Winter |

Golf | | | |canoeing,… |Park | | | |Physical therapy | |Weekend concert | | | |Extra activities | | | |Average prices |$149 |$192 |$169-$208 | | |Availability of |online brochure in 3 |online brochure in 3 |online brochure in 3 |online brochures and | |Marketing Material |languages |languages |languages |advertisments in television | |about Services | | | |and newspaper. | |(something with an | | | | | |online brochure and | | | | | |languages) | | | | | SWOT: Tropiclandia Strengths |Weaknesses | |top 7 hotels in Vaasa |okay services | |the main attraction is the spa free for ppl staying in the hotel |problems with hygiene | |good location |problems with staff | |large parking |noisy | |wide range of business |doesn’t have good restaurant | |good segmentation (family with kids) |no upgrading (room and spa) | | |service cut and time cut in Spa as it now belongs to another company | | |complaint about breakfast | | |activities cut in the winter due to lack of staff | | |expectation doesn’t meet the price | |Opportunities |Threats | |People favor the sea |other cheaper hotels with better services. | |conference room is favored | | Ikaalinen Spa Strengths |Weaknesses | |friendly services |

Expensive | |high quality services |not upgrading the hotel room | |even wider range and activities (spa, out door activities) |all the best facilities stayed inside the main building while the | |wide customer segmentation |more remote buildings are in bad condition | |scenery surrounding |expensive and extras all requires more payments. | |nice children-play room, supervised playroom and a personal | | |babysitter service. | | |Opportunities |Threats | | |Cheapers hotels | Harmaa Kyplyla Strengths |Weaknesses | |wide range of business |small hotel | |innovative ideas: treatment for kids-princess, workshop-hobbies |rooms looking like hospital | |inspiration, natural exploring |breakfast disappointment | |scenery surrounding | | |good services | | |Opportunities Threats | | |Cheapers hotels | Rock Chair ***please add your work here Fanni |Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Color chart Assests and Competencies |Tropiclandia |Ikaalinen Spa |Harmaa Kyplypla |Rock Chair | |Name recognition | | | | | |Breadth of production line | | | | | |Breadth of channel coverage | | | | | |Specialty coverage | | | | | |Geographical coverage | | | | | |Above average |Average |Below average |Weak | | | | | | ***The table is from the book Fanni gets me so we have not discussed about, so feel free to change!