It has very good and efficient marketing strategy in Viet Nam. Unilever increases its market segment by catering to economically diverse segments of groups in the same country or region, through the launch of distinct brands, thereby aiming to increase the exposure of its brands among a wider section of the market (Arnold and Quelch, 1998). Marketing strategy has evolved as an important feature for the strategic development and expansion of business in economies of large scale and emerging markets (Bang and Sharad, 2008).
Little rereach has been done on topic advantages and disadvantages of OMO. Omo detergent has a good marketing strategy (Huong Sen, 2010). However, there is little information avalable on marketing strategy of OMO detergent from 2002 to now as well as the lack of specific information about OMO brand. This paper report the results of surveys conducted in order to determine marketing and detail customers’ perception about the laundry detergent brand that help to develop marketing programs for OMO to achieve the ideal positioning which helps to create customer loyalty.
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The result of this study could be useful to give directions for future marketing programs in order to build a strong brand. OMO is leading in Vietnam. It satisfies most of the quality requirements of customers. Prices varied in accordance with many classes. In addition it also has activities for the community. OMO gain high market share in the detergent market in Vietnam. OMO has succeeded in creating its own individual path in theVietnam market. Sevaral r esearchers have studies the behavior of consumers on the use of OMO detergent (chich choe group, 2007; Thanh Huong, 2009; Mai Lan, 2010).
Little rereach has been done on topic advantages and disadvantages of OMO. Omo detergent has a g ood marketing strategy (Huong Sen, 2010). However, there is little information avalable on marketing strategy of OMO detergent from 2002 to now. The purpose of this study was to investigate the effects of marketing strategy of OMO in Viet Nam market. This is done with the hope that Omo label may track market movements and provide appropriate solutions.
