Iphone Swot Analysis

Analysis •Strengths oInnovative •The iPhone has a touch screen that is not only patented but unmatched by any other mobile product today. It also has many functions of other mobile products all in one device oCompatibility •The phone will work with iTunes and other Apple devices oEase of Use •The new touch screen interface making operations extremely intuitive. It is extremely different from those of other phones or PDAs that recognizes multi finger gestures, just as the human hand normally does oBrand Awareness •Apple is known for their state of the art devices Price •$350 for the iPhone, which is reasonable for all it can do. It can out perform any other PDA or smart phone on the market and having multiple features in one device increases its overall value oQuality •The iPhone has one of the brightest and scratch resistant screens in the market. It also has a fine metallic finish that is durable and light. The software suite included is also unsurpassed with their ease of use and resistance to computer viruses •Weaknesses oImage •The apple brand is not targeted towards business people, which most smart phones have targeted.

Does not have a reputation as being compatible with the corporate world oPrice •Apple foes not yet offer lower priced models for most cost conscious consumers oUser Interface •Touch screen interfaces suffer from the problem of “gorilla arm”, in which long term use of a flat, solid surface for input becomes uncomfortable •Opportunities oIncreasing demand and expansion to a new target segment •Apple will continue to target the business productivity market that wants an all in one computing solution. But as technology advances and smart hones get cheaper companies also have a great opportunity to target people who want entertainment.

Apple will attract these consumers and get iPod users to upgrade to iPhones oUpgradeable •Since software on the iPhone can be updated, it allows new and exciting features to be brought in which take advantage of the touch screen ability. Future versions will also be hardware upgradeable oPartnerships •Apple can collaborate with many powerful global mobile phone companies to flood the market with iPhones, which reduces costs in marketing and increases revenue through long term agreement deals •Threats Increased Competition •More companies may enter the market, given that there are few barriers to entry other than patents. Competitors or even Apple contractors can maneuver around patents to create similar devices oDownward Pricing Pressure •The iPhone is marketed as a high end phone, but phone prices are bound to fall when other companies undercut the price of iPhones oDifficulty Expanding Into Asian Market •There is less hype and interest in Asia since smart phones are better known and already widely used