Aristotle’s two brilliant Childs: Ethos the Spiritual Motivator. and Logos the Blunt Persuader Among the multiple entreaties from Aristotle. there lies rhetorical analysis. Using Aristotle’s entreaties to present twenty-four hours advertizements interrupt down all the facets and qualities of each advertizement. therefore placing motivation behind the colour strategy to the emotion or deficiency of. behind the book. There are two different types of manners of composing that I’m traveling to speak about in this paper. Ethos and Logos. In this specific ad. there are illustrations of Pathos and Ethos used in order to hold a successful advertizement.
“Rhetorical attacks are concerned with the usage of ground in attempts to carry an audience. but non merely with ground: they besides consider the personal qualities. features and accomplishments of speakers” ( Ellis ) . After looking at the ad for a long clip and analysing it. it’s clear that Figure Weight Loss means concern. In this paper I am traveling to concentrate on the different facets of Ethos and Logos and how they apply to the ad itself in wide footings. a side narrative of a miss named Shannon. and their three keen promises to do it safe. effectual. and low-cost for each client.
There's a specialist from your university waiting to help you with that essay.
Tell us what you need to have done now!
order now
In literary footings. Ethos can be referred to as a spirit that motivates thoughts and imposts. and it could besides be traced back to times of economic alteration in ancient Palestine. In other literary footings. Logos means that you as the author are carrying through logical thinking. Even though that the advertizement isn’t a large one and is in a little range magazine. it still packs a enormous sum of significance.
When I was tossing through magazines I was acquiring bored because nil was truly oculus appealing that’s when I decided to open up a Reach magazine because they normally have something or some things that are appealing and merriment to look at. I was about done flipping through the pages and I saw my two most favourite colourss combined in such a alone manner I didn’t even care what the ad was about. I stopped. Tiing in with ethos. the advertizement the three doctors at the underside right manus corner look serious and they give that kind of sense that it is all right to come to their topographic point because they mean concern and they know what to make.
Tiing Son to the advertizement is easy ; the people at Figure Weight Loss offer an $ 89 first visit and free medicine for the whole first month. that sounds like some good logical thinking to me. “By Aristotle the systematic and proficient definitions and utilizations of persuasion in both texts are analyzed in deepness. Analogues are so drawn between the classs of persuasion used in the two texts and Aristotle’s philosophical classs of ethos and logos” ( Kraus ) . The logic and sensible qualities of the advertizement associate with Shannon. I would state if Shannon could make it so I can. but I’ve already lost 35 lbs in less than two months. However if Shannon and I can make this. anyone can.
The narrative about Shannon is ill-defined. it merely shows her on the ad and says that she lost 52 lbs. It doesn’t state what she weighed when she came in or her weight when she came out. However she still dropped the weight on the system created by Medical Doctors Raimi Carrigan. Robert Grober. and Greg Weckenbrock. Shannon was likely a regular adult female that was overweight and went out to seek for a consolation. Shannon likely heard about this through a friend or went spying about. Anyway Shannon found the spirit that ethos provides and felt motivated plenty to confer with a experient doctor and acquire started on their plan to lose weight. and to go a better individual.
Sons can be applied because. Shannon was persuaded non merely by the physicians at Figure Weight Loss. but she was besides being persuaded by herself to acquire her life back on track… and she did. “You make a pick in your life. and it affects you life in all the ways. good and bad” ( Mayer ) . At their location in Edgewood Kentucky. the Medical Doctor’s fundamentally have a 3-bullet point insurance policy. They guarantee that their work and manner is really safe. really effectual. and instead visible radiation on the billfold. They besides claim that you will see immediate consequences. they claim that they have been the best group for weight loss since 1999. and that they have the best-certified. and best trained doctors specialising in weight loss. “Physicians endorsed significantly more rigorous weight loss ends for corpulent female patients than corpulent male patients.
Regardless of patient gender. physician ends exceeded the 5–10 % losingss presently recommended” ( Dutton ) . Ethos has a particular topographic point here because it takes the “safe. effectual. and affordable” attack. and so brings it to existent life. If you are on the incorrect path like Shannon was. this ad should actuate you like it did her and acquire you where you need and want to be. Logos besides has a particular topographic point reserved here because if other companies aside from Proactive. Gillette. or Nike didn’t have celebrated people backing them like Carrie Underwood. Clay Matthews. or Tiger Forests. than those companies wouldn’t be every bit successful as they are now. I’m non stating that Figure Weight Loss has the potency to of all time be every bit large as Nike is today. but they have Shannon. a living illustration of Figure Weight Losses’ success.
Among the multiple entreaties from Aristotle. there lies rhetorical analysis. Using Aristotle’s entreaties to present twenty-four hours advertizements interrupt down all the facets and qualities of each advertizement. therefore placing motivation behind the colour strategy to the emotion or deficiency of. behind the book. “Rhetorical Analysis can play in assisting pupils to develop their cognition and consciousness about authorship and in reassigning their cognition about composing to different undertakings and contexts both in and out of the classroom” ( Graff ) . Ethos and Logos come in all different forms and sizes. Ethos motivates you through spirit and good will. while Pathos provinces existent and existent facts that can carry you to make great things.
Plants Cited
Dutton. Garreth R. “Comparison of Physician Weight Loss Goals for Obese Male and Female Patients. ” Ed. Perry G. Michael and Cutis C. Stine. EBSCO Host. n. d. Web. 25 Sept. 2013. Ellis. Jaye. “Law and the Limits of Reason: Rhetorical Approachs to Self-Determination and the Use of Force. ” EBSCO Host. n. d. Web. 26 Sept. 2013. Graff. Nelson. “Teaching Rhetorical Analysis to Promote Transfer of Learning. ” Ebsco Host. n. d. Web. 27 Sept. 2013. Kraus. Manfred. “How to Classify Means of Persuasion: The Rhetoric to Alexander and Aristotle on Pisteis. ” EBSCO Host. n. d. Web. 29 Sept. 29. Mayer. John C. “John Mayer Quotes. ” BrainyQuote. Xplore. n. d. Web. 26 Sept. 2013.
