However, many undergraduates finish their studies with little to no understanding of how business firms function. This course is designed to equip non-business undergraduates with the skills they will need to critically examine how business firms’ function and the course will require students to contemplate their future role in a business setting/environment and the knowledge and skills they will need to be successful in such a setting. The course will have four major components. The first portion of the course will examine the “big picture” of business – topics will include the history of business, business ethics and globalization.

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The second section of the course will focus on financial aspects of firm decision making including the accounting system, financial statements and their analysis as well as financial markets. The third section will focus on management and marketing, while the last section will focus on advanced topics included business law, entrepreneurship and the private equity industry. Throughout the course the current global economic crisis will be discussed and examined. Required Texts & Readings Required Text: Custom text by Primis-McGraw Hill/Irwin. Details to follow. This is a custom ebook text designed specifically for this course.

The ebook is a combination of chapters from the leading business textbooks. These chapter readings will serve as the foundation upon which the class discussions will build. Additional required readings will be posted on the course Blackboard web site. Page 1 of 5 Grading Policies Lowest during the semester exam score 2nd lowest during the semester exam score 3rd lowest during the semester exam score Mandatory cumulative Final Exam: Thought Paper #1 Thought Paper #2 0% 20% 20% 35% 12. 5% 12. 5% Note: class participation, a quality not a quantity concept, will be used to determine grades close to the cut-offs.

Final Grade scale: roughly a 20% A, 30% B, 40% C, 10% D & F will be followed. Percentages may vary depending on class performance. Thought Papers During the course students will be required to complete two thought papers that will demonstrate their ability to apply the course material effectively and communicate their thoughts clearly. The papers will be a maximum of 5 pages, double spaced, with appropriate margins.

During his tenure at UT Professor Brandl has won over a dozen teaching awards for his teaching at the undergraduate and graduate level. Professor Brandl also serves as an economic consultant to a wide variety of domestic and international firms. The Principles of Business course evolved out of Professor Brandl’s work with a wide variety of business firms. He has worked extensively with entrepreneurs in economically disadvantaged areas in the US and in Latin America. Documented Disability Statement Any student who requires special accommodations must obtain a letter that documents the disability from the Services for Students with Disabilities area of the Division of Diversity and Community Engagement.

Present the letter to the professor at the beginning of the semester so that needed accommodations can be discussed. The student should remind the professor of any testing accommodations no later than five business days before an exam. For more information, visit http://www. utexas. edu/diversity/ddce/ssd/. Religious Holidays By UT Austin policy, students must notify the professor of a pending absence at least fourteen days prior to the date of observance of a religious holy day. If the student must miss a class, an examination, a work assignment, or a project in order to observe a religious holy day, the professor will give the student an opportunity to complete the missed work within a reasonable time after the absence.

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