Diversity at Mcdonalds

Diversity at McDonalds McDonald’s produce limited but high quality food. Mainly they sell hamburgers, cheese burgers, fries, chicken, breakfast items, soft drinks, shakes, desserts, salads, wraps smoothies, vegetarian items fruit and other kind of food which is famous in the country its located. As we have seen at McDonald’s diversity is the part of their culture and its one of the grounds why it’s so successful. They value not only the quality of food or the service they offer but also their people. So how did diversity initiative started at McDonald’s?

Diversity initiatives first started at mid-1970’s by Fred Turner. His daughters were telling him stories of the things which happened in their world place and after hearing all those things he called in for the first “Women’s Lib Meeting. ” Form the action he took it lead to major diversity initiatives at the company. They started providing “Changing Workforce Seminars. ” These were series of seminars which included education in changing workforce and career development seminars especially for women, African-Americans and Hispanics.

According to Pat Harris, chief diversity officer, “Many of the employee networks were formed in the mid-’70s, before the seminars actually started, these networks were very instrumental in getting our diversity initiatives off the ground. ” Today employee networks include the Women’s Leadership Network, Home Office Asian Network, McDonald’s Black Employee Network, Hispanic Steering Committee, McDonald’s Gay Lesbian & Allies Network, Working Mothers’ Council, Young Professionals Network and others. Networks since 1970’s still exist today and all of them have business plans that help support our company’s initiatives. ” Because of the increase of Hispanics in the US, they also started offerings English and Spanish as second language to their employees. In the late 70’s they launched seminars for the women, the blacks and people who belonged from different races. In 2009 it commenced its Global Women’s Initiative.

This initiative provides the women at all levels the appropriate things like seminars and trainings in order for them to also climb the ladder of success. I personally believe that reason for the McDonalds success is the care they give to their employees by establishing not only nationwide (US) but by also establishing world wide diversity initiatives. Here are some benefits that the company receives by promoting their diversity initiative. First of all the company s able to boost the confidence of their employees by providing them the right kind of education and training for example they have started a lot of things for the women have been started to develop their skills at all levels of the company. By doing this McDonald’s is able to promote the rights of their employees. Second is complaints and litigations are decreased because each member of the company is able to share and solve their problem. They have pioneered the support groups and networks for the employees.

It makes easier for the employees who have the same backgrounds to share their experiences. They also arrange multicultural seminars which help the employees understand the different types of behaviors and as a result they have fewer turnovers and complaints. Third is that they are able to increase their sales and maximize their profits. As I have experienced McDonald’s in Philippines also serve rice with chicken that’s the very special thing about the company it is able to serve the needs of its customers.

The taste they are looking for with the good quality of food. When a company is able to catch the expectations of its customers, automatically the market of the product increases. They are also able to take the benefits of creative and innovative ideas because these employees are connected to the company. To sum everything up, McDonald’s have been providing its employees lots of diversity initiatives which in return benefit the company in lots of ways. Handling diversity in the right way is their secret of success in the fast-food industry.