The Web Search Assignment Tourism Essay

Website design for any event direction calls for the choice of a qualified web interior decorator. Several different countries in creative activity of an effectual event direction website have to integrate extended planning and idea. Such a site requires high degrees of handiness and serviceability. 2010 Vancouver Olympics and Paralympics event organisers have created such a site that they aim to utilize to market Canada ‘s touristry. This research paper focuses on this site to reply three inquiries from it get downing from the debut, the chief organic structure and eventually the concluding comments.

Vancouver Winter Olympics provides Canada with an chance to market the touristry sector. It ‘s non merely the locals who are traveling to be targeted but besides the international community. Canadian Tourism Commission ( CTC ) has been granted $ 40 million excess support by the federal authorities so that both international and national involvement can be re-ignited. To pull off this planetary event, a host state has to give adequate resources to do it a success. Therefore, CTC has so far utilised the web site in establishing its three pre-Olympic runs. This web site is titled ‘Maximize Your 2010 Olympic & A ; Paralympics Games Learning Opportunities. ‘ The three pre-Olympic runs are: Canada- Keep Exploring meant for the international community, Locals Know for the local market and in conclusion linking with Canadians which are docudramas on international jock for games-time advertizements in abroad.

It ‘s clear that this site is non merely informing people both local and those in the abroad about the Winter Olympic games in Vancouver but besides gives elaborate information on the history of this event and the different benefits accrued to it both to the host state and the international community. This is a website that gives an overall feeling of all Canada and its people besides supplying information on sports. More information has been included to give the audience all relevant informations that can court them to non merely to see Canada during the 2010 Olympics and Paralympics but besides even long after the event. History of old events helps to demo the audience how of import this event is. There are records with the header: “ 2010 Today Discussion Starters ” where information included in it is used to light audience wonder ( Elegacies.ca, 2009 ) . The chief subject of making audience wonder is besides engineered to organize larning bequests in all universities and colleges before, during and after Vancouver 2010 Olympics. Its all about doing the audience know about the different marks and symbols used in this event and their significance.

Different varied artworks have been used in this web site. Largely these artworks are sport oriented. This creates the first feeling to the audience that information contained in this site has to make with athleticss. The varied artworks creates the feeling that it ‘s non merely the sports that are associated with Olympics. It shows that there are other athleticss like ice skating, surfboarding, swimming and many other sorts. These artworks and other catchy headers have been used to pull the oculus of the audience to the link/information. Specific cardinal phrases have been used to do certain that there is no intense competition on the hunt listings. The rubrics, headers and sub-headings are a clear indicant that the aims of this site is to pass on information. The design of the website by and large gives an feeling that it ‘s besides intended for sportsmen/women and all those who like following featuring events. This design is fresher and brighter. This is to make an feeling that the web site is meant for younger audience, i.e. people who are interested and can prosecute in featuring events. It gives an feeling that this web site is related to specific user/audience wants.

On event direction position, this web site has three strengths. First, the content contained in it is both relevant and utile to the chosen audience. Research shows that for most users, they can make up one’s mind in an interval of merely seven seconds whether a given site is utile to them or non. Immediately one opens this site information about the event is clear in the rubric: “ Maximize Your 2010 Olympic & A ; Paralympics Games Learning Opportunities ” that the mark audience is the sportswomans and fans ( Elegacies.ca, 2009 ) . The headers and subheadings are besides relevant as they are giving a treatment of this event from the yesteryear in the present twelvemonth 2010 and even the Olympic event of 2012. In this site, the information available is under several headers and sub-headings. This means that it ‘s easy for any audience to rapidly acquire a mention and a nexus for that portion of information refering 2010 or 2012 Olympics and Paralympics they may be looking for. This is possible every bit shortly as one opens it. Any relevant information for an event direction web site should be concise and aim. It ‘s besides good to hold this content relevant and clear. This content is of import for the event direction as it will increase the inward links and traffic in this site. Vancouver Winter Olympics organisers would wish to hold every bit many people as possible accessing this web site. Therefore, this utile, relevant and concise information helps in accomplishing this. Information that may non be available anyplace else like the history on Olympics and Paralympics is besides included.

Second, it ‘s really easy for people to turn up this event direction web site. Research shows that there are about more than 580 million Google listed sites with the term “ event direction ” . This site ‘s hunt consequences are specific to the fact that it ‘s covering the 2012 Olympic event in a specific location, Vancouver. This site will rank higher in hunt engines as the mark audience is provided with specific hunt words. It hence means that Search Engine Optimization ( SEO ) has been utilized good. Any hunt engine takes the rubric as the most critical content piece on every site. Titles in this site have been good placed and have catchy words. Metadata and alternate image text have been used and this is good to SEO. Paragraphs and their keywords are placed at the top of the page. Inbound links and free web directories are besides present. All these are of import as they will do the information accessible to most of the mark audience. Third, this web site is accessible to all users. The web site created has followed handiness criterions guidelines set by Web Accessibility Initiative ( WAI ) and World Wide Web Consortium ( W3C ) . Use of athletics images shows the application of alternate image text. Pages are legible as the content is good organized. Clear and simple linguistic communication has been used all through the web site. This helps to profit the SEO. Additionally, this event direction web site is so easy to utilize ( user friendly ) . It ‘s easy to voyage on the site and no pages are overcrowded with content. It ‘s easy to associate back to the site ‘s old and place page. All these three strengths are of import as they will increase the screening of the web site and this is what event directors want.

Harmonizing to what I have read from the web site, VANOC is already successful in event direction selling for the 2010 Winter Olympic Games in Vancouver. They have given elaborate information get downing from what has been go oning in the old events. This has been continued to the outlooks of what is traveling to go on in 2010 in Vancouver and so the 2012 event. Using old history on how the event has been conducted on different host states helps VANOC to hold an penetration on how they will pull off it. On top of this, the athleticss personalities and the populace have been provided with encouraging information that their security be a high precedence to the direction. This is a signifier of selling that has helped to increase assurance in the visiting international community. It ‘s obvious that people would be wary of go toing the 2010 Olympic Games in an insecure Vancouver. Through the usage of Canadian Tourism Council, local, international and abroad community has been targeted utilizing different types of ads. Since they non merely want to market the event so that they can hold a big sing population during the Olympics, they have extended their runs to CTC so that the state ‘s touristry can be marketed besides. By making this, even the CTC helps to market the event and the touristry sector. An approximative sum of $ 40 million has been granted to CTC so that they can work hard in manus with VANOC in marketing both the touristry and Winter Olympics. Resources invested in footings of money and human resources to transport out event direction selling have helped them to come up with such an enlightening and relevant web site where all can entree. This is non a wage web site accordingly enabling them to make a good per centum of their mark audience all over the Earth.

Decision

A batch of gross is collected by the host state in an event like the 2010 Winter Olympic Games in Vancouver. Small and Medium Enterprises ( SMEs ) are common signifiers of concern that the local community can set up and do money for that period. However, even the international communities are given equal opportunities to travel at that place and set up such concerns provided they adhere to Canada ‘s governments in concern operations and ordinances. Apart from the money that the host state obtains through those who come for the event, it ‘s besides possible to roll up more gross through those who visit the local sceneries ( touristry centres ) . It ‘s an chance for Canada to publicize its touristry sector at this clip so that event departers will besides maintain on sing Canada and do it their touristry finish. This is the ground why CTC has besides been included in marketing the 2010 Winter Olympic Games in Vancouver.