The History Of The Hospitality Industry Tourism Essay

The twelvemonth 2011 to 2012 are the busiest season for aliens to go to Myanmar, therefore it is the best clip for our company to take a consideration of puting in the cordial reception industry in this state before all the chances become expensive. Besides, the lands that are available for constructing a hotel in Myanmar are really short in supply now, hence grabs the early bird before others did. In Myanmar, there are many tourist attractive forces such as Yangon, “ The Garden City of the East ” , Bago, Mawlamyine Moulemein, and more which could pull many visitants to go throughout this state. Besides that, the seasons and conditions there are by and large consistent, therefore activities like aqualung diving or mountain mounting which could merely keep in the suited conditions are available to be developed excessively. In add-ons, Myanmar is a resources land and now opened for the foreign investings, many business communities will see this chance and visit to Myanmar excessively, non merely the foreign tourers. As visitants to Myanmar are increasing drastically, more nice hotels are needed throughout the state.

There are few classs in cordial reception industry which include adjustment which include hotel, motel, hostel, eating house and saloon which include coffeehouse, nightclubs, and travel and touristry like travel agents. In Myanmar, hotel and touristry sector seem to hold a immense potency to be invested in. There are merely 691 hotels with 27000 suites throughout the state, but tourer reachings in Myanmar were 0.8 million in 2010 to 2011 and about 1.3 million in 2011 to 2012. ( Dezan Shira & A ; Associates, 2012 ) The Ministry of Hotels and Tourism plans to run into the mark of 2.5 million tourers in 2014 to 2015. ( Dezan Shira & A ; Associates, 2012 ) Harmonizing to Dezan Shira and Associates ( 2012 ) , merely 25 % of hotels in Myanmar are suited for hosting the aliens, as suited defined by holding all the basic demands like air conditioner, telecasting, bathroom, and more. In this state of affairs, tourers are non convenience to go for a long period due to scarceness of the nice hotels.

In order to come in the low developed cordial reception industry in Myanmar, the best signifier of entry is through the Greenfield investing. Although amalgamations and acquisition confronting lower hazard, but big sum of cost is needed to retrace and redesign the bing developing hotel to run into our company ‘s ideal hotel. Besides, by utilizing amalgamations and acquisition, the hotel name and policies and being locked by the bing hotel, this will be a disadvantage for our transnational company to command the hotel oversea. Using Greenfield investing allows our hotel built by our ain name, and the services provided could be every bit personalized as our company desires. Furthermore, our company could reassign the engineerings and direction accomplishments oversea and adapt with the local one, this could increase the efficiency of working procedure comparison to merely utilizing the local 1 with zero betterment. The lone disadvantage seen by our company is the return of investing will merely be generated after a twosome of old ages, but by catching the early bird of this chance, the period for bring forthing a net net income could be minimized to the shortest. Furthermore, as Myanmar provides low cost labours, while new hotel provides occupation chances, a win-win economic place is formed and our new hotel would go more recognizable.

Before get downing a hotel service, a best location is needed, as most visitants would see a hotel which has the most convenience location to remain in. Harmonizing to the Myanmar Tourism Statistics ( 2011 ) , Yangon had become the most demanded metropolis in Myanmar, which means most foreign visitants are gathered in at that place. Yangon, the capital metropolis, is the most of import gateway to Myanmar as most of the flights halt at Yangon straight from the foreign states. In this state of affairs, most visitants will happen a hotel which is nearest to the airdrome, provides best environment, provides best services, provides nice installations with an international magnitude, and that is our ideal hotel.

There are 3 sort of targeted clients who are foreign tourers, business communities, and besides the local occupants. By supplying the most convenience web engineering presents, the Wi-fi in our hotel, most foreign tourers or business communities will establish their involvement and attracted to remain in. This is due to visitants who travel across the sea are able to reach with their household and friends while business communities could update their electronic mail, and contact with their company or holding on-line meeting at that place. In add-ons, with swimming pool, gym, sauna room and green Parkss built in the hotel, even the local travellers will come in for a restful vacation excessively. Furthermore, in order to smooth the adaptation of foreign visitants in Myanmar, in-house mulct dining eating house which provides assorted sort of nutrient of different civilizations such as Nipponese nutrients, Indian nutrients, steaks, and more, including the local Myanmar nutrients are built in the hotel. In-house saloon could allow visitants to hold a relax dark after a whole twenty-four hours going excessively. Furthermore, travel and touristry section is set up in the hotel to assist travellers who are non familiar with the tourer attractive forces in Myanmar. With all the characteristics and installations provided by our ideal hotel, we could run into the possible net income in a minimized period.

In a nutshell, it is advisable for the company to come in the cordial reception industry in Myanmar through the Greenfield investing as it could minimise the company ‘s cost due to low cost labours and land provided in the state and maximizes the possible net income in a short clip.