QUESTIONNAIRE REGARDING CUSTOMER SATISFACTION SURVEY BETWEEN HERO MOTOCORP AND HONDA NAME:- AGE:- 18-25 35-45 25-35 45 & above OCCUPATION:- BUSINESSMANEMPLOYEE STUDENTOTHERS Q1. In Which Family Income Group Do You Fall? 100000-200000 200000-300000 300000-400000 Above 400000 Q2. HOW WOULD YOU RATE THE BREAKUP OF THE HERO-HONDA JOINT VENTURE? GOOD BAD Q3. Which OF THE FOLLOWING TWO WHEELER BRAND DO YOU PREFER THE MOST? HERO MOTOCORP. HONDA Q4.
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WHICH FACTOR WILL INFLUENCE THE MOST IF YOU ARE GOING TO PURCHASE A TWO WHEELER OF HERO BRAND? (RANK : 1 TO 6) PRICE MAINTENANCE STYLE DURABILITY EASY DRIVING AVAILABILITY OF SPARE PARTS Q5. HOW WOULD YOU RATE THE FOLLOWING FACTORS OF HERO TWO WHEELER IN COMPARISON OF HONDA? (POINT OUT OF 100) MILEAGE PICK-UP RESALE VALUE DISCOUNT OFFERS AND SCHEMES BRAND REPUTATION AFTER SALES SERVICE Q6. HOW WOULD YOU RATE THE FOLLOWING ATTRIBUTES OF HERO MOTOCORP SHOWROOM? (POINTS OUT OF 10) SERVICE KNOWLEDGE OF SALESMAN INFRASTRUCTURE AVAILABILITY OF SHOWROOM Q7.
HOW WOULD YOU RATE THE COMPLAINT RECOGNITION OF HERO MOTOCORP.? -5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5 Q8. WHAT IS YOUR PERCEPTION REGARDING THE SALES PROCESS OF HERO MOTOCORP.? -5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5 Q9. DOES THE ADVERTISING AND PROMOTIONAL ACTIVITIES OF HERO MOTOCORP AFFECT YOUR DECISION? YESNO Q10. WHICH PROMOTIONAL SCHEMES OF HERO MOTOCORP AFFECT YOUR DECISION OF BUYING A TWO WHEELER? 0% FINANCE LUCKY COUPON SCHEME FREE GIFT SCHEME SPECIAL FESTIVAL OFFERS FREE INSURANCE NONE OF THESE Q11.
IF SOME NEW TWO WHEELERs COME IN THE MARKET WITH NEW FEATURES,WOULD YOU LIKE TO CHANGE YOUR BRAND? YES NO Q. 12 SHOULD HERO BRAND GO FOR INNOVATION IN CONTEXT TO DEVELOPMENT OF NEW BIKE? YES NO Q 13 WHILE GOING FOR THE DEVELOPMENT OF NEW BIKE, WHICH POINT THE HERO MOTOCORP SHOULD KEEP IN MIND? ACCEPTABILITY OF CUSTOMERS COMFORT DESIGN SCALE OF ECONOMY OTHERS Q14 PLEASE GIVE SUGGESTIONS TO IMPROVE THE BRAND….. _________________________________________________________ _________________________________________________________ _________________________________________________________
