Business Plan

The company is here to carter to all the needs and concerns of our customers. We offer a 24/hr hot line service with experienced specialist to answer all your unknown questions, whether it’s in any department of hair, nail, or spa care. If a certain item is not in the store or maybe you just missed us by closing time the customer may also shop online. Our website at www. beautifullyyou. com is available to the customer at all times. We have one of the largest varieties of products available. If you can’t find it, we can get it! ” Mission: To provide my customers with the best customer service and up to date products. Also followed by the latest cutting edge technology in hair, spa, and nail care. To make sure my customers are getting the best value, their dollar is important to us. Here at “Beautifully You” beauty is in the eye of the beholder and our premium products are your mirror. Vision: Here at Beautifully You are vision is to provide quality customer service.

Making sure that our customers are satisfied with our products and become loyal members of our company, while being able to provide a quality customer experience and give us the ability to broaden our franchise and become a world renowned “one stop” shop for premium cosmetic products. Culture: At Beautifully You our culture is based on diversity within the organization. Making sure our employees display a strong sense of character for the consumers and the company. We exercise a positive feedback system where are customers criticism is always positive.

To contain are organizations structure we make sure are policies are firm but fair. We run a business, but with our customers its personal! Opportunity/Research Analysis Industry Analysis The cosmetic, beauty supply, and perfume store (beauty store) industry includes about 13,000 stores with combined annual revenue of around $10 billion. Major companies include Sally Beauty Supply, Ulta, Sephora, and divisions of Limited Brands (Bath & Body Works) and L’Oreal (The Body Shop International). The industry is concentrated: the top 50 companies have almost 75 percent of industry revenue.

Companies specializing in professional beauty products may restrict sales to salons and salon professionals, due to manufacturer policies. Salons may resell products to the public or use products for customer treatments. Environmental Analysis From an economic standpoint Ohio from 2008 to 2010, national economic decline resulted in a 4. 4 percent decrease in employment, which should have meant 299,000 fewer jobs in Ohio. But Ohio employment decreased by 4. 8 percent, or nearly 373,000 jobs. Why? There are two reasons. First, Ohio’s economy is still more concentrated in industries that lost jobs (but less so), which ccounted for a loss of about 10,000 jobs (-0. 1%). Second, Ohio’s economic competitiveness has improved – likely through a combination of workforce development; better technology, management, access to markets; and strong government tax/finance policy – but it is still a drag on the State. If Ohio’s competitiveness had not improved, it would have meant a loss of 188,000 jobs (-2. 8%) from this factor, instead of the actual loss of 64,000 jobs (-0. 9%) Competitive Analysis Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of more than $2. billion annually. One of the largest retail beauty supply stores. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through over 4,000 stores, including approximately 200 franchised units, throughout the United States, the United Kingdom, Belgium, Canada, Chile, Puerto Rico, Mexico, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 6,000 products for hair, skin, and nails through professional lines such as Clairol, L’Oreal, and Conair, as well as an extensive selection of proprietary merchandise. Marketing Strategy ;amp; Plan

Our marketing strategy is a simple one: Satisfied clients are our best tool. When a client leaves our business with a new look he/she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. Products/Services Beautifully You provides its patrons with the finest premium cosmetic products in all aspects of hair, nail, and spa care. We have a very large selection of weaves, wigs, lace-fronts in all lengths, colors, textures and brands. Our hair products are 100% human hair. You can also find that we carry the remy line (including Indian and virgin), boheymian, and synthetic pieces.

From colorful shelves of nail polish, blow dryers, to foot scrub if you need, we can get it. We can bring the store to right in your own home online where you can shop at are website at www. beautifullyyou. com Pricing The pricing is reasonable, but will vary depending on the product. Purchasing any hair products the pricing will be based upon color, texture, length, and brand. Nail products are just as big as the hair products. Having the assorted stand of colors, best brand of tools, to the smallest of colored rhinestones varies. Promotion Beautifully You intends on using all sources of promotion available to us.

We will be advertising are company by locally passing out flyers in the community, social networks via twitter/face book, billboards, and a commercial. We also have an ad that is featured weekly in the Sunday newspaper. Word-of-mouth may be one of our biggest advantages. Just for the simple fact that we are between two colleges. Place 51 – 61 E Main Street Xenia, OH 45385 – Southeast Dayton Submarket Management ;amp; Operations Management Team Through extensive analysis and experience of hair, spa, and nail care and the beauty industry in its entirety, Arielle Mitchell conceived and developed this current business endeavor.

Ms. Mitchell has formulated a superb management team of six well experienced employees in the beauty supply industry. Beautifully You’s core management group represents over 10 years of combined experience in relevant knowledge to successfully maintain such a business. Our management team consists of one manager, and five highly trained employees whose backgrounds and experience make them ideally suited to their respective roles within the company. Research ;amp; Development Physical Location/Facilities 51 – 61 E Main Street Xenia, OH 45385 – Southeast Dayton Submarket