Because, like nearly every king or conquerer in history, he was amegalomaniac. Alexander had a strong belief in spreading Greekculture.
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Or:
He established over 70 Greek-style city-states in the ex-PersianEmpire to act as models of Greek civilisation which he hoped wouldbecome fashionable and sweep through the east. He called half ofthem after Macedonian associates, the other half after himself ineach region. It could be claimed that he wanted his name to be abeacon pointing the way forward. On the other hand, modestywas not one of his virtues.
