The industry that has been chosen for this study id the fast moving consumer goods ( FMCG ) industry in which the family and personal merchandises have been chosen. The three companies that have been chosen for the analysis are Unilever. Procter & A ; Gamble and Johnson & A ; Johnson. The intent of the study is to place the best company out of the three based on assorted factors which includes the fiscal factors and other direction variables. Unilever was established in 1930 by a British soap shaper Lever Brothers and a Dutch Margarine Producer who was Margarine Unie.
The company today has about 160 trade names around the universe in 12 classs and is supplying assorted place attention merchandises to people around the universe. The company operates in around 100 states and employs 163. 000 people in these 100 locations. The multinational in 2009 had the grosss of around 39. 8 billion Euros. ( History. n. d. ) Procter and Gamble was established in 1837 by two spouses who started the company by selling tapers and soap. Today it has managed to go the 5th most profitable organisation of the universe and sells around 38 trade names all over the universe. ( Heritage. n. d. )
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The 3rd company that will be analyzed is Johnsons and Johnsons which was ab initio established in 1885 as a ready to utilize surgical dressings. Subsequently the company transformed into a planetary pharmaceutical and consumer packaged and manufactured goods. The company includes around 250 subordinate companies in 57 states of the universe. The company had a net income of around $ 12. 9 billion in 2009. ( Our History. n. d. ) Comparison of the companies Financial variables Unilever is ranked 85 on the Forbes 2000 list for 2010. The company’s gross revenues for the old twelvemonth were around $ 57. 05.
The net worth of the assets was around $ 52. 05 while the market value was $ 91. 33. The net incomes f or 2009. 2008 and 2007 were $ 4. 83 billion. $ 5. 3 billion and $ 7billion severally. Procter & A ; Gamble is ranked 29 on the Forbes 2000 list for 2010 with its gross revenues touching $ 76. 78 billion while the assets are around $ 135. 29 billion. The market rating for the company for the old twelvemonth was about $ 184. 47 billion. The net incomes for the last three old ages are as follows ; 2009 $ 13. 05 billion. 2008 $ 14. 08 billion. 2007 $ 11. 13 billion. Johnson and Johnson is on 47th place on the Forbes 2000 list for 2010.
The gross revenues for the company for the old twelvemonth were $ 61. 9 billion and the assets of the company deserving $ 94. 68 billion dollars while the market rating is $ 174. 9 billion. The net incomes for the last three old ages are given in the decreasing order get downing from 2009. $ 12. 27 billion. $ 12. 95 billion and $ 10. 48 billion. ( The Global 2000. 2010 ) Management Unilever being the one of the top FMCG companies of the universe employs the best people around the company. The Chief executive officer of the company is Patrick Cescau who is a really celebrated and good learned individual with extended professional experience.
The company has ever been known for its employee leading where the employees are given full authorization to work in their ain manner. The major determinations are done by senior directors while the junior direction is besides given freedom in determination devising. The overall determination devising is centralized in the company where the major determinations are taken by the senior direction. The company works really difficult for developing good dealingss with the employees as the company pays particular attending towards assisting the employees turn the employees professionally.
Procter and Gamble is listed among the Canada’s top 100 employers as the company works really difficult towards doing itself as one of the best employers by assisting the employers grow in their professional lives. The company is considered as a leader in the employee- benefit plan. The determination devising in the company is decentralized where the employees have the liberty to make up one’s mind for themselves. The company has a complete strategic unit in topographic point which is responsible for foretelling assorted factors of the company. Johnson and Johnson offer assortment of benefits for its employees which includes different long term and short term fringe benefits.
The employees are given ample chances to turn in their callings which give them a occupation satisfaction. The company has a decentralized direction attack and the liberty for determination devising is given to everyone in the company. The employees consider themselves as little enterprisers who have full liberty over their work. The employees are considered as one of the most of import assets of the company. Organization Unilever’s doctrine is to implement the highest degree of corporate behaviour towards all the strategic populace of the company. The organisation is committed to supplying quality merchandises to the consumers.
The organisation works with unity and committedness in order to acquire better and improved merchandises for the consumers. The company fulfills all its duties towards all its interest holders which include the employees. clients. the authorities and the other strategic populace of the company. The company enjoys the benefit of strong trade name acknowledgment. The current concern scheme adopted by the organisation is distinction scheme where the company differentiates itself by the new merchandise development of the company and the quality of advertizement and stigmatization.
The doctrine of Procter and Gamble is to supply quality merchandises to its consumer where the bottom line of the doctrine is to better the lives of the consumers by supplying them with better merchandises. The nucleus strength of the company revolves around understanding the consumers and introducing in order to give them a better living criterion. The company is really acute about invention and therefore pass reasonably big amount of money. The company has been reasonably successful in its amalgamations and acquisition schemes as it has been really successful in its acquisitions of assorted companies like Clairol in 2001. Wella in 2003 and Gillette in 2005.
These successful acquisitions have lead to the addition in the stakeholder’s value. Johnson and Johnson attention for its consumers a batch and are invariably working to acquire new and better merchandises for the clients. The company emphasizes the most on employee authorization and decentalisation of the employees. The company is managed for long term and the people are considered really of import in the organisation. The company’s doctrine of taking attention of the consumers is what is their distinction schemes. The company has differentiated its merchandises over the factors which show their caring attitude towards the consumers.
( Global Strategy Advisor. 2006 ) External Unilever believes in making sustainability throughout the full value concatenation of the organisation. The company works really closely with its clients and providers which benefits them as the company helps in cut downing their costs. The company has set a criterion which the providers are bound to follow. This makes providers more efficient in their activities. Unilever is a really responsible organisation as it fulfills its societal duty by working to salvage the environment and the society.
It is besides seen working in the field of wellness and good being of the persons. The company has its set rules that it tries to follow to work ethically but has been trapped in assorted contentions recently in assorted states. ( Customers & A ; People. n. d. ) Procter and Gamble proves to be a really responsible organisation as it tries to cut down the degree of wastage at every measure. It collaborates really closely with its providers and other spouses and provides them with new and improved techniques which help the assorted spouses in cut downing wastages and costs.
The organisation is besides really active in carry throughing its societal duties towards the society. The company has been really active in supplying the unprivileged portion of the universe with assorted things like instruction. safe imbibing H2O and other hygiene factors. Other than that the company besides has a complete codification of behavior which it purely follows and makes certain that it works ethically. ( Sustainibility. N. D. ) Similar to the other two companies. Johnson & A ; Johnson has besides built good dealingss with their providers due to which both the company and the providers are profiting.
The company is really socially responsible as it is working to salvage the environment and the society. The organisation has antecedently set assorted illustrations which ahs shown their concern about the wellness of the people. The organisation has recalled the stock assorted times and incurred immense loses in order to salvage the humanity. ( Our lovingness. n. d. ) Analysis: The informations gathered about the three companies is sufficient to analyse all of them and come to a decision that which is the better organisation.
Looking from the fiscal position we can see that Procter and Gamble is a much larger organisation than the other two. The company has been ranked 29 on the Forbes list while the remainder two are much behind it. The company enjoys more net income and besides is really big in footings of market capitalisation and worth of the net assets. Traveling on to the other positions what can be analyzed is that P & A ; G is besides better in the organisation. direction and external factors. Though the three companies are all every bit working difficult to be the best but still P & A ; G has an border as it is besides considered as the most aspirant employer.
The company is besides better when it comes to the doctrine because it can be seen that it is really concerned about the clients and so is passing immense on invention. Procter and Gamble has been really successful in maintaining itself off from major contentions and is working hard to give more to the society. Decision From the research it can be concluded that P & A ; G is the best managed company out of the three which has been managed in the best mode in footings of the organisational construction and the overall direction.
This has been done along with carry throughing the fiscal ends every bit good as the company enjoys the best fiscal place out of all the companies. References Customers & A ; Peoples. ( n. d. ) . Retrieved June 4. 2010. from Unilever: hypertext transfer protocol: //www. unilever. com/sustainability/ ? WT. GNAV=Sustainability Global Strategy Advisor. ( 2006. February 19 ) . Retrieved June 4. 2010. from hypertext transfer protocol: //info. umuc. edu/mba/ep/Presentation/EP_Olp/data/GSA. pdf Heritage. ( n. d. ) . Retrieved June 4. 2010. from Procter & A ; Gamble: hypertext transfer protocol: //www. pg. com/en_US/company/heritage. shtml History. ( n. d. ) .
Retrieved June 4. 2010. from Unilever: hypertext transfer protocol: //www. unilever. com/aboutus/ourhistory/ ? WT. GNAV=Our_history Our lovingness. ( n. d. ) . Retrieved June 4. 2010. from J & A ; J: hypertext transfer protocol: //www. jnj. com/connect/caring/ ? flash=true Our History. ( n. d. ) . Retrieved June 4. 2010. from Johnsons & A ; Samuel johnsons: hypertext transfer protocol: //www. jnj. com/connect/about-jnj/publications/ ? flash=true Sustainibility. ( N. D. ) . Retrieved June 4. 2010. from P & A ; G: hypertext transfer protocol: //www. pg. com/en_US/sustainability/index. shtml The Global 2000. ( 2010. April 4 ) . Retrieved June 4. 2010. from Forbes: hypertext transfer protocol: //www. forbes. com/lists/2010/18/global-2000-10_The-Global-2000_Rank. hypertext markup language
