Alexander tried to establish Hellenic culture by establishing Greek-model cities throughout his conquests.
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He also absorbed Persians into his army and administration, took a Persian wife and arranged a mass marriage of Macedonians with Persian women.
Greek became the second lingua franca (of commerce) after Aramaic as the common language in the Asian territories.
However under his successors the empire shrunk dramatically in Asia, and the thin veneer of Hellenisation disappeared in those areas. Remaining areas – called the Hellenistic Kingdoms – were set up by Alexander’s successors (his generals) in mainland Greece, Asia Minor, Syria-Mespotamia and Egypt. These were eventually absorbed into the Roman Empire.
