This is where Nanxiang Cafe . the old name of Old Town White Coffee. started its concern. Mr. Ng. who found the cafe in 1948. Old town White Coffee 3in1 authoritative together with the original formula from 1958 spearheaded a discovery in the java industry.
The company single-handedly captured the original reliable gustatory sensation of an otherwise localized white java. turning into a nomadic trade good a fast moving consumer good ( FMCG ) . capturing the South East Asia market.
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Old Town White Coffee ( OTWC ) company was began in 1999. started as a authoritative java store of White Cafe in Ipoh. Malaysia. With the inspiration of vision and passion to do and function all right java to Malaysian family and nutrient service industry. the laminitis and executive manager. Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white java.
After establishing OLD TOWN Brand. the company strives to be Malaysia Leading White Coffee manufacturer with profitable growing through a combination of organic growing coupled and strong aftermarket concern.
History
In twelvemonth 1999 old town successful commercialized 3 in 1 java mix under the ‘OLDTOWN’ trade name name for the retail sector.
In twelvemonth 2000 old town commenced 1st export of the old town trade name 3 in 1 instant java mix to Singapore.
In twelvemonth 2001 old town expanded instant java mix’s merchandise line to include different fluctuation expanded their export market to H. K
In twelvemonth 2002 old town expanded their countrywide retail distribution to cover E and west Malaysia via hypermarkets and supermarkets.
In twelvemonth 2003 OLDTOWN commercialized their ain formulated blend of 3 in 1 instant milk tea
In twelvemonth 2004 OLDTOWN successfully manufactured roasted java pulverization for the nutrient services sector and marketed to the retail sector under ‘NAN YANG’ trade name penetrated the exort markets for our instant java mix to cover the United State and U. K.
In twelvemonth 2005 OLDTOWN started exporting instant java mix to Taiwan and Indonesia expanded vertically into the foodservices sector by opening a concatenation of cafe mercantile establishments based on the traditional Ipoh java store puting and atmosphere under the ‘OLDTOWN WHITE COFEE’ trade name name.
In twelvemonth 2006 OLDTOWN expanded their export market for their instant java mix to include Canada and China.
In twelvemonth 2007 OLDTOWN started exporting instant java mix to Thailand and Philippines.
In twelvemonth 2008 OLDTOWN launch their 1st partly owned ‘OLDTOWN WHITE COFFEE’ cafe mercantile establishment in Singapore
In twelvemonth 2009 OLDTOWN expanded into the ready to imbibe RTD market section under the ‘OLDTOWN’ trade name name.
In twelvemonth 2010 OLDTOWN commenced operation of to the full owned cafe mercantile establishments in Singapore started exporting instant java mix to Australia.
In twelvemonth 2011 they commenced cafe operations under PT OLDTOWN Indonesia opened the first cafe mercantile establishment in China.
Chief executive officer OF OLD TOWN WHITE COFFEE
Lee Siew Heng. a Malayan. aged 46. is the Group Managing Director of Oldtown Berhad and besides one ( 1 ) of the two ( 2 ) first Directors of Oldtown
Berhad. since its incorporation on 30 November 2007. He is besides a member of the Remuneration Committee. He brings with him priceless industry experience. holding accumulated more than 20 old ages of experience in the fabrication and retailing industries. of which more than 10 old ages is in the java drink industry.
He has been instrumental in the growing and development of the Oldtown Group of companies and has been a cardinal driving force in the enlargement of the Group’s drink fabrication and cafe concatenation operation concerns. As the Group Managing Director. he is presently responsible for the overall strategic way and overall direction of the Oldtown Group of companies. Upon completion of his secondary instruction in 1986. he started his calling as Production Manager of Chong Ngai Knitting Factory Sdn Bhd. a company involved in the fabrication of garments.
In 1991. as General Manager. he was responsible for the overall operations of the said company. He left the company in 1997 to fall in CN Supplies Sdn Bhd. a company which was so involved in the trading of hotel supplies. where he was appointed as a Director. a place which he still holds todate.
