The location of the Phoenicians helped them as well. By being located at the tip of the Fertile Crescent, travelers came through Phoenicia in search of other places, thereby sharing their ideas. The Phoenicians had the skills to get these ideas around.
The alphabet is Phoenicia’s crowning achievement. Instead of words based on syllables, here were words based on symbols and the sounds each symbol makes. With this new idea, the Phoenicians (and the Arameans) can truly be called the “carriers of civilization”.