One word. Vanity. Hubris.

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He was obsessed with leaving his legacy and being remembered acrosshis empire.

In times before people invented the idea of an afterlife, theycould live on in people’s memories – if people remembered them.Everyone remembered Achilles, even though he was a callousmurderer, because the bards sang of him. So self-important peopletried to be remembered. Alexander’s naming of over 30 citiesAlexandria after himself reflected this. He even named a city afterhis trusty horse Bucephalus to keep his name alive, and similarlyfavoured some of his generals.

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