There are several ways of answering this question, but the main basic reasons are because:
a) People are willing to purchase Rosetta Stone at what the company charges,

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b) The company needs to recover costs involved in making the programs (not just programmers, but also linguistic specialists) and still make a profit (the larger the profit, the better for the company – see “a”),


c) Bootlegging (i.e., pirating software), which forces the company to make a profit on fewer programs sold (fewer programs are sold because some people pirate the software or purchase pirated versions of the software instead of purchasing it).

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