However, unlike developed countries where navigation was established by portable navigation devices (PNDs), followed by vehicles and then smartphones , India is witnessing a reverse trend, says Rajat Tandon, director (India sales) of the Chicago-headquartered world’s leading digital map and location content provider. However, with this development, does he foresee a trend setting in withthe bike manufacturers ? “Absolutely. Other Bike manufacturers are closely following the pursuit and we expect more announcements soon.

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In fact, we are seeing a significant growth of interest from Indian bike manufacturers on offering navigation as a part of the vehicle. Navigation helps increase their bike value and differentiate their product offerings. The other trend seen is an increasing interest in offering personal navigation devices as an aftermarket solution. ” But what about the products available in India? Are they at par with the latest products available in developed markets? “We would say that it is less about being at par with developed markets and more about what is really required in India, given the navigation preferences of Indian travellers.

Every year, NAVTEQ invests in research to gain insights into the way locals navigate. This enables the company build a strategic road map based on understanding market requirements,” says Mr Tandon. Reason why suitable for Indian market : GPS Navigation in India: Interesting times ahead As per the of market maturity in INDIA, the expected stages are that of market development, rapid growth, saturation or maturity and the decline. Having had the good fortune to predict the evolution of GPS Navigation market in India, here is a retrospective of the various phases, from both the vendor’s and consumer perspective.

Firstly, the stage of market development from vendor’s perspective was 1999-2003, mostly spent in understanding the technology, identifying various components and selecting the partners who could supply the same. From the consumer’s perspective, this phase started much later from 2005-2009 during which initially there was denial that it would ever work in India, then pessimism when it worked but people thought the market would not exist and finally neutrality giving companies the benefit of doubt that ‘maybe’ it would indeed work someday!

The net result was that vendors spent time and money waiting for the market to get ready. Second phase of rapid market growth, interestingly, has not happened in India even until date. But from a vendor’s perspective the year 2007 and 2008 have seen a lot of competitive turbulence,a very small expansion of the market, bundles of contradictory claims from various service providers, which are activities expected during market growth only. From a consumer perspective the same years have already given him better pricing, more choice of product and an opportunity to give user feedback that help improve the product.

The net result is that it is a consumer market already, but growth is yet to come! The third stage of market saturation and maturity from a vendor’s perspective is expected to be from 2007-2009, comprising of focus on product differentiators, identification of raw iron components costing as well as efforts to control the technical customer support costs. From a consumer perspective this phase is expected between 2008-2010, consumers will benefit from more choices in the market, excellent customer service and value additions to the product which help in its daily usage.

The net result is that both consumers and vendors begin to reap some of the benefits from the market. The fourth stage of market evolution, decline, is still some distance away from the Indian market. In this phase vendors should expect that the product itselfwill become invisible, market reach will be critical, all will need to look at new markets within existing segments. From a consumer perspective it will become a commodity product, people with new toy syndrome would change devices periodically and price would be the only factor when taking decisions.

The net result would be similar to what the mobile phone market is undergoing and volumes would be huge. Companies Like bajaj, Tvs, Yamaha. need to watch for the above phases and evolve their business plans such that they emerge as leaders. The challenges are many; the customs duties on import of GPS devices are very high. There is enough market for all players and it is important to encourage competition as an engine of growth. Overall, I can safely sum up that while the past has been exciting and we have lived in ‘interesting times’, the future is going to be all the more interesting and exciting than anyone has ever imagined.

Several new markets will be created and leaders will be made of existing companies or born out of new ones in this space. Let us look forward to a huge growth in the coming years so that we can sit back and smile when it actually does come our way. Cultural implication for gps entry in Indian market… Cultural impact of GPS technology I believe that the cultural impact of a technology are the ways in which they impact human life and society. For GPS technology, these impacts can be divided in several categories. * Advancement and development of society * Safety and well being of human beings Recreational * Economical * Automobile power * Political Power GPS itself does not have a great direct impact on society. It is the applications for GPS that people have found that affect our society. Each application affects society in several, sometimes unique ways. It is for this reason that this report includes a brief discussion of the social effects of some of the main applications of GPS. It is not always clear if the effect a GPS technology has on society is positive or negative – it depends on the point of view. I could, however not find any real negative social effects of this technology. ignificance of GPS in society and Alternatives The significance of a technology in society can be measured by how it has affected society, and by the presence or absence of alternatives. The main reason why GPS is so important is because at present, there is no successful alternative. It can also be seen from the previous paragraphs that GPS has significantly impacted society in two main areas:  * GPS technology has become an important tool for human safety in a wide range of activities. * GPS has increased the rate of development of society. Promotional plan for gps in india…

In auto asia we can offer exclusive savings with our free GPS rental offers. Many rentals qualify with as little as 7 rental days. The free GPS rental also includes country maps of all of Western and eastern part of any asian country – an average savings of $500 permonth from atleast 1 customer. Customer will Receive a FREE PORTABLE GPS rental in india with any minimum 7 day rental, intermediate size or larger (or compact size with zero excess insurance*). You pay only for shipping charges When you’re on vacation, getting lost can be a hassle.

The last thing you want to be doing is meandering through a foreign land, when you could be doing a number of things, all of which are much more enjoyable. Spend more time doing the things you want, and less time in the car with a free GPS rental from Auto Europe. To learn more about our GPS rentals, please see our GPS Promotion Video. To request a GPS rental, customer can use our GPS Rental Request Form Web-based Support: Once you approve the final design for your site, we publish it, but you havent seen the last of us yet! We are always available to update, modify and maintain.

We re-register the whole site with search engines everytime a change is made. Should you chose, we can also take on the responsibility of being your web-master. We constantly review the products and services we provide and we de-bug and update them at regular intervals. Cornell Enterprises takes care of all technical aspects of web hosting with a team of engineers and programmers skilled in HTML, PERL, JAVA, JAVA SCRIPT, C, C++, ACTIVE X and Assembly language. Our team of designers, programmers and imaging specialists are dedicated to supporting your venture into cyberspace and making it a success.

Support from Telecommunication company & Pre-press Digital Imaging: At present we provide gps navigator and also consultation for select clients. Our personalised service and support ensures mutually beneficial relationships and we do not plan to expand our clientele at this time. Rapidsite Technologies Support: In my own experience, Rapidsite Technologies has always provided us with unbeatable service and support. Their state-of-the-art equipment, competitive pricing, guaranteed up-time of 99. 5%, and power and data , make them the No. Internet Presence Provider in the world. Rapidsite Technologies currently hosts over 43,000 domains and has dealers in 127 countries. To retain their competitive edge, they provide : * 24 hour Technical support. * 99. 5% uptime-guaranteed! * Uninterruptible power  * 24 x 7 network operation center  |  | * 40 Terabyte tape archives * 24 x 7 multilingual support * Accounts set up within a few hours * Domains registered within 24 hours | Product Description in new market First, the product advantages to customer Low price: the price of similar products is only 1 / 2

Practical features: fully meet the positioning, tracking, monitoring, scheduling and other functions Advanced technology: use of GPS + MTK advanced technology program Quality and stability: After strict conditions testing, quality assurance Installation is simple: Install the two lines can only take five minutes to get, install hidden high Good service: all-weather access the Internet or using a mobile phone inquiries, telephone inquiries can be Security: the password can be queried by the user`s privacy is fully protected. Second, the scope for Indian market

Private vehicles, enterprises and institutions, leasing companies, bus companies, rental companies, passenger transport companies, logistics convoy cars, ambulances, operating vehicles, engineering vehicles, special vehicles, ships and offshore bike anti-theft tracking: Private car hit unlock master disappeared three minutes, the vehicle back what is lost? Faulty car suddenly needs help in the field, in the absence of landmarks or reference, rescue vehicles to quickly find it, locating and tracking can help you easily find the missing vehicles? Company Vehicle Monitoring command:

Company cars and more regulatory loopholes big, fuel costs overruns month, how do? As social and economic development, the company`s development and self-rising demands of modern management. Companies in particular need of existing resources for effective use of vehicles, stolen vehicles and Gongchesiyong avoid the negative economic impact, in order to achieve reasonable arrangements for vehicles and the use of resources. The establishment of a unified, efficient, smooth, wide coverage, a universal vehicle monitoring and dispatching system becomes very necessary.

GPS tracker technology makes it possible to build such a system. Logistics Vehicle Monitoring System: Logistics Management`s ultimate goal is to reduce costs, improve service levels, which requires logistics companies to timely, accurate, comprehensive grasp of the information transport vehicles, transport vehicles, real-time monitoring and dispatching. gps tracking device applications for logistics companies to optimize resources, improve market competitiveness, car GPS devices will play a positive role. Distribution plan Physical distribution

If the gps navigator product is not available when and where the customer demands it indicates the business will fail. The physical distribution of this function of a firm provides the place and time dimensions which constitute the third element of the marketing mix. The distribution mix In a typical organization different functional departments are responsible for the product at different stages – for example purchasing, warehouse, production and marketing. It is important to ensure that the all these departments have a common goal in the distribution policy of the final product to the customer.

All the departments are responsible for ensuring that the product reaches the customer in the best possible condition. Marketing channels Any business will use one or more marketing channels to distribute products to the customer. Some organization resources will be used in the marketing channels through which the company product passes on to the hands of the customer. Marketing channels perform the function of transferring title of the product to the customers. Many companies use multiple marketing channels through which to reach their customers, often involving one or several intermediaries.

The role of an intermediary is to provide the means of achieving the widest possible market coverage at a lower unit cost. Many intermediaries hold stock and therefore carry some of the financial risk with the supplier. Use of intermediaries carries benefits to the supplier but it also carries one important disadvantage and that is the loss of control. Also there are situations where the suppliers objectives differ from those of the distributor leading to conflict. Evaluation criteria for channel intermediaries The following factors should be considered on deciding on an efficient channel intermediaries: 1.

Do they know or will they sell to our target market segment? 2. Is their sales force large enough and trained well enough to achieve our regional sales forecasts? 3. Is their regional location adequate in respect of the retail outlets serviced? 4. Are their promotional policies and budget adequate? 5. Do they satisfy customer after sales requirements? 6. Are their product policies consistent with our own? 7. Do they carry competitive lines? 8. What are their inventory policies regarding width depth and cover? 9. Are they creditworthy? 0. Is distributor management receptive, aggressive and flexible? Customer service Customer service is a system organized to provide a continuing link between the first contact with the customer, through to the time the order is received and the goods and services delivered and used, with the objective of satisfying customer needs continuously. To provide excellent customer service the firm will have to invest heavily in business infrastructure. So there has to be a trade off between customer satisfaction and product delivery.

If the firm decides to hold large stock of inventory to meet the demands of customers the related costs of holding large amounts of inventory increases exponentially. Many companies are however blissfully unaware of the level of service being offered i. e. there is no written customer service policy and the levels of service are more than not arbitrarily set and are not the result of careful market analysis. Customer retention and profitability Acquiring new customers is expensive. Usually it involves certain one off costs such as advertising, promotion, the salespersons time, and even the cost of processing the transaction.

Thus every customer represents an investment the level of which will vary from business to business. If the customers are loyal and repeat purchase there is evidence to suggest that the business will generate more profits over a longer period of time. Developing a distribution plan In the business sense it is important to make marketing responsible for distribution, since it is probably it is in the best position to make the difficult trade off between very high levels of customer service and the high inventory carrying costs associated with high customer service.

It is also important to note that labour relations, wage bargaining, the technical aspects and so on of distribution also demand specialist attention and may take up too much time of the chief marketing officer. Integrated distribution management Integrated distribution management is an approach to distribution whereby two or more functions involved in the moving of goods from source to user are integrated and viewed as an interrelated system or sub-system for purposes of managerial planning, implementation and control. Distribution objectives can be many and varied, but the following are considered to be the most important: 1.

Outlet penetration by type of distribution 2. Inventory range and levels to be held 3. Distributor sales and sales promotion activities 4. Other specific customer development programs e. g. incentives for distributors. When taking the integrated distribution management process it is important to remember that there are a number of decisions/ trade offs which need to be specified in the plan. Of course one person or department will not make all the decisions, but they need to be documented to ensure that there is no conflict in the future.

The following are the steps that should be followed for distribution planning: 1. Determine marketing objective 2. Evaluate changing conditions in distribution at all levels 3. Determine distribution task within overall marketing strategy 4. Determine distribution policy in terms of type, number and level of outlets 5. Set performance standards for the distribution organization 6. Obtain performance information 7. Compare actual with anticipated performance 8. Adjustment where necessary. Conclusion : The technology of the Global Positioning System is allowing for huge changes in indian society.

The applications using GPS in automobile are constantly growing. The cost of the receivers is dropping while at the same time the accuracy of the system is improving. This affects everyone with things such as faster Internet speed and safer driving. A survey-quality GPS receiver may be permanently installed in a convenient location with a known position, to be used as the starting point for any GPS measurements in the district. This could be for a project such as a mine site or major engineering project, or in a town for local government use. A Franchise without the fees…

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