Consumer which the Company is targeting. The apparel design is influenced by various parameters like other designer collection presented in the fashion cities of the world, fashion reviews from earlier seasons, fashion magazine also plays an important input for the design efforts and most important is the feedback gained from the sales of the similar products that were developed earlier.
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Prototype garments are made for design approval which consumes considerable amount of time. ? Production of samples and order collection The next step after the design in apparel supply chain is the production of the samples. Once the designs are developed, decisions regarding the fabric like cotton or polyester and quantity etc are made. Based on fabric and quantity decided, decisions related to country and manufacturers are made. Once decision is made, developed designs are sent to different manufacturers and are asked to develop proto samples (the stage brings design from paper to cloth for design appearance).
Normally, during proto stage manufacturer figure stands between 5 and 8. Once proto are developed, number of manufacturers is reduced to 2 to 3 depending on the total quantity of the article and also on selected manufacturer production capacity or volumes. The order quantities are placed to different manufacturers and manufacturer is asked to develop size-sets (alternate sizes of the garment are developed example S: Small, L: Large, XXL: Extra Extra Large). Once size-set is approved, sale samples (samples developed for 17 | P a g e advertising and see the market response towards the article) are made.
Finally, with everything in place two identical pieces are developed one for the buyer and other for the manufacturer called as sealer (sealer sample is identification or standard for production). This sample is stamped by the buyers and the manufacturer can proceed with the production. ? Apparel Retail Apparel products are made available to consumers in a variety of retail outlets. Specialty stores offer a limited range of apparel products and accessories specialising in a specific market segment. Apparel sales also take place through wholesalers or mass merchandisers such as Wal-Mart, Kmart and Target.
These retailers offer a variety of hard and soft goods in addition to apparel. Departmental stores like Macy’s, Nordstrom offer a large number of national brands in both hard and soft goods categories. Off-price stores, such as Marshall’s and T. J. Maxx buy excess stock of designer- label and branded apparel from retailers and are able to offer lower prices but with incomplete assortments. The apparel sale is also shared by mail order companies, e-tailers through internet, and factory outlets etc. 2. 1. 2) Description of the Supplier Side of the Apparel Supply Chain The suppliers in the apparel manufacturing are quite diversified.
