As the company continued to venture into different products, sales continued to MULTIPLY reaching a total annual gross sales of Php 2. 6 B for the year 2004 with a total asset of 450 M. Aside from Zest-O Juice Drink, the company also markets Sunglo Juice Drinks in the innovative “sexy pouch” and Big 250 fruit drinks.
There's a specialist from your university waiting to help you with that essay.
Tell us what you need to have done now!
order now
Its latest acquisition of Plus Juice Drinks solidified the market leadership of Zest-O Corporation to 80% of the total ready-to-drink juices category. Guided by the company’s philosophy of producing quality products at an affordable price and making it available to the most number of consumers, the company has successfully diversified into other products. With its vision in mind, Zest-O Corporation has ventured in different product categories over the years. Luckily, it has successfully entered each product segment both in terms of sales volume and patronage.
Venturing in the instant noodles segment with the brands has further propelled its business. With these brands, the company was able to capture a significant share of the noodles market in which its Quick Chow brand now enjoys the No. 1 spot in the Visayas and Mindanao Regions and holding the third in the Greater Manila Area. It also has ventured in the carbonated drinks market including Producing standard classics comparable to the leading brands at the same time introducing new age drink using indigenous raw materials.
