Business Plan Example

When discussing what business we would like, we all came up with the idea of event planning and that is what finalised our decision. We are all interested in event planning and therefore thought it would be a great business to start up. The purpose of our business plan is to provide structure in our business and to have a written record of our plans and projections. We intend to provide an event planning service, aimed at adults who wish for help organising an event.

We will offer assistance for events such as Birthday, Christmas, Engagement, Hen and Stag parties, Wedding receptions, Christenings and Baby showers. We have chosen discounts and to become our USP. We think that giving the option of a package, will attract our customers and in the long run, increase our profit margin. Our discounts will be as follows: if the customer chooses our business for two of their parties, any of the above, then they will be given a small discount of 10%.

If the customer chooses our business for three of their parties, then they will be given a medium discount of 15% and finally if the customer chooses our business for four of their parties then they will be given a large discount of 20%. The management team will include Jessica D’Alvarez, Sophie Jones and Hannah Lydford as well as two others. We have decided to each share the responsibility of manager as we each have different qualities that we can bring to the business.

We have decided on the figure of ? 25,000 to cover the costs of everything when we start our business. This will cover the cost of a small office, equipment, such as computers, laptops, phones, cars, stationary and a phone and internet connection. We will also need to use this money for advertising as advertising is a very important part to our business. We have decided on having an advertisement painted onto two cars; these will be our company cars and used to meet our clients.

We have also decided to print out many business cards as we will need to hand these out to customers and potential customers. ? PERSONNEL We will be looking to employ a secretary and two other co-event organisers The secretary must have good telephone and communications skills, be well organised, smart in appearance and friendly. We are looking to employ two other event organisers who share the same passion as we do. Ideally they should be experienced, extremely organised and punctual.

We will employ them to be full time workers but they must be able to work flexible hours (at least 30 hours) as to meet the customer’s needs, as well as have means of transport to different locations (preferably a car) or we will provide company cars holding our HSJ name, logo and details as part of our marketing campaign. They must also have qualifications in English and Maths at a GCSE level (minimum). Finally an eye for creativity and a good imagination is key as to see what the customer wants and to help them realise their dream event. They will receive at least ? 20,000 per year.

We will offer bonuses based on the amount events organised throughout the year. Sophie Jones and Jessica D’Alvarez will work 6 days a week, every week working on marketing. Our roles within the business is the general day to day running of the business, as well as advertising and marketing and also we will be organising some customers events however our two other event organisers will work full time with the customers only. We are looking to employ a secretary who can work 5-6 days a week (preferably 6 days a week). Also our other co-event organisers will be asked to work around the client’s needs, so their hours will vary from week to week.

The owners of the company – Jessica D’Alvarez and Hannah Lydford are going to be at the head of the business as Head Event Co-ordinators. We will meet the clients; discuss what they want from us and the type of event they wish to hold. We will then compose a list of things that need to be organised and booked. These lists will then be passed on to one of two Assistant Co-ordinators who’s job it will be to organise and book the different aspects of the event such as the venue, they will also be in charge of researching possible options for the Head Event Co-ordinators to suggest to the clients.

A secretary will also be employed to take calls and book client’s appointments. ? THE SERVICE Our Event Management service will include meeting the clients and discussing what they had in mind for their event, offering support in deciding the details of their event and taking care of booking and organising it, ensuring it runs smoothly. We will specialise in Birthday, Christmas, Engagement, Hen and Stag parties, Wedding receptions, Christenings and Baby showers. Our USP (Unique Selling Point) is that we are going to offer packages; for example if a Hen and Stag party are booked by the same couple, they will receive a discount.

This will also mean that if any of the wedding related parties are booked as well, they will receive a further discount. THE MARKET Our service is aimed at any adults looking for help organising an event and who are willing to pay a premium for quality customer care and experienced event organisers. Event Organisers in the area: From doing our own market research we have not found any major competitors in Haywards Heath, there are a lot in Brighton, one in Redhill and a few in Crawley.

So we are going to be based in Haywards Heath as there are none in this location currently and this means we can reach a broad range of customers from around the coastal areas in Sussex as well as Three Bridges, Crawley, Horsham and surrounding towns and villages.  We intend to provide an event planning service, aimed at adults who wish for help organising an event. We will offer assistance for events such as Birthday, Christmas, Engagement, Hen and Stag parties, Wedding receptions, Christenings and Baby showers.

We will not have a certain place where we will meet with the customers; we feel that it will be better to meet where the customers would like us to meet them, usually in their homes or maybe in a cafe. However, we will have a small office, but this will be used for paperwork and appointment making only. The office cannot be used for meetings with clients because we only wish for a small office as any bigger will cost more money to rent/buy and this would be wasted. We are going to provide the best service possible in order to make our customers happy.

If this happens, then hopefully they will spread a good word about our business and this will become our main way of advertising. However, to branch out to other customers we are going to have two company cars and on these company cars will be our company logo and when we drive around to meet customers people walking along the street will see our company logo and if interested will give us a call. We are also going to design business cards as these will be helpful when meeting with potential clients because they will always have our number, if ever they need our assistance.

We have decided upon a flat rate price of ? 200, which customers will have to pay no matter what the total cost of their party may be. On top of this, we will take 30% of the total cost of a customer’s party. For example: if a customer’s party cost ? 3,000 in total then we will take 30% of that price which will be ? 900, so in total we will make ? 1,100. ? MARKET RESEARCH Event Organisers in the area: From doing our own market research we have not found any major competitors in Haywards Heath, there are a lot in Brighton, one in Redhill and a few in Crawley.

So we are going to be based in Haywards Heath as there are none in this location currently and this means we can reach a broad range of customers from around the coastal areas in Sussex as well as Three Bridges, Crawley, Horsham and surrounding towns and villages. Our main competitor is ‘henheaven’ in Brighton. They specialise in Hen parties and as we specialise in Hen and Stag party packages as well as other things. However, we think that because we offer these discounts, we feel that customers will choose to use our service instead of theirs.

Mirage Parties, expensive private parties Quota Sampling: Go to a wedding fair and ask 25 women, all different ages, and then ask 25 men, all different ages. Focus on wedding parties, hen and stag parties and engagements. Then ask 50 random people, different genders and ages. Focus on Christmas, birthday and baby showers etc.