According to the text, Internaional Business by Daniels, Radebaugh, and Sullivan, there are many factors that increase globalization including ever-changing technology, liberalization of international trade, services that support international business, consumer pressures, increased global competition, political circumstances and cross-national cooperation. (pg. 9) Technologically speaking, sports become more appealing and easier to follow because of satellite television, print media and radio.
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I don’t recall the case study noting the most international accessible news source in the world – the world wide web. This makes it extremely easy for fans all round the world to follow the standings, scores and rankings of athletes. I imagine there is quite the market for web advertising. I am not a sports fan, but even I notice and see sports advertising for international sports events such as the World Cup and the Olympics. I believe this would carry through for all sorts of international trade and business.
It is easy, inexpensive and efficient for international marketers to reach potential customers around the world. As more and more countries becoming increasing liberal and political circumstances improve, more and more athletes from various nations have the ability to compete in the world arena. For instance, it may be easier for athletes from Africa to obtain visas and passports than ever before, giving them opportunities to shine as stars around the world. The same applies for countries that have been politically struggling for decades, and perhaps even centuries.
The services that support global trade are countless. As the case study described, there is an ever-growing demand for top-notch athletic competition, as “people want to see the best from around the world. ” The hunt for professionals has developed into searches across borders, taking competitive conditions to a whole new level. There is a huge market for tournaments and competitions including the World Cup, Grand Slams, Olympics – in all sorts of sports. Golf, soccer, basketball, racing, hockey, running, fencing – you name it.
In addition to the actual players, games and competitions, there is a plethora of business opportunities including importing and exporting, ticket sales, apparel, merchandise, sponsorship, product endorsements, food and beverages, advertising, and so much more. Hundreds and thousands of jobs are created through the international sports scene. As mentioned, team owners, league representatives, sports associations, works and vendors at events, banking, tourism and transportation industries are just a few to name.
I think that through the globalization of sports, it paves the way for more positive international business and trade, sales, and importing and exporting. It also has the ability to help mend and build cross-border relationships between countries that may have tension. The Olympics is a great example of how the whole world can come together, and for a few short weeks at a time, can live harmoniously and peacefully. Now that is something that the global economy needs 364 days out of the year.
