authenticity

According to Carrie Brownstein “When bands become brands, the dynamic creates a very cynical way of viewing music; the inherent value shifts from an aesthetic or sonic one to a monetary one. If I am choosing between a U2 iPod or a regular one, a White Stripes camera or the non- White Stripes camera, my role as a fan has been commodi?ed as well. Basically, I feel like a tool” (NPR Branded, 1).When a small group of musicians ,who play popular music together , turn into the type of product made by some company , a force that produces a extremely skeptical approach of thinking about music. After this turning point the basic and permanent ethics changes from the thoughts of concerning with beauty and art and the understanding of beautiful things to the thinking which is just concerned with the money. According to me, this kind of approach is concern with the believing that people only do things to help themselves rather than for good or honest reasons. Brownstein gave an example that if he is choosing between the things out of which one is with very high standards and the other is with normal standards then his job has been turn into a mere commodity.
In Carrie Brownstein’s view, “within the broader context of artists or people-turned-brands, West’s new venture is not so much troubling as it is tiring. Maybe it’s that it comes at a time when Madonna is once again ubiquitous, gracing the cover of half a dozen magazines. And Madonna is always extolling something—oxygen facials, peeing in the shower (kills fungus!), Pilates, adoption, Kaballah, children’s literature, Britain. Madonna is so branded that it’s hard to distinguish between her and, say, Proctor & Gamble; she’s just some other company that shape shifts with the times, transforming her outward appearance and message to attract new buyers, all the while selling us on a new way to exist in the world” ( NPR Branded, 1). In the range of comprehensive circumstances of artists West’s modern project is not that…