Bus475 – Wk 5 Paper

Final Strategic Plan
BUS/475
October 17, 2013Executive Summary
Feather Duster’s Cleaning Service (FDCS) will focus on servicing upper-class families in Las Vegas, NV, and FDCS will exceed customer’s expectations. Through capital investments, Feather Duster’s will target wealthy and affluent income households. FDCS’s high level of professionalism and trustworthiness will attract families that are willing to pay a premium because of their steady reliance on cleaning services to keep their homes clean.
A large percentage of Feather Duster’s Cleaning Service will be its loyal and repeat customers who regularly use FDCS, and our clients will share their success they have with FDCS.
Feather Duster’s Cleaning Service’s projected growth rate is over 100% per year, with profit margins as a percentage of sales between 16%-18%. Jamie Takahashi, sole proprietor, will manage this home-based business. By the end of year one, FDCS will have six additional employees.Table of Contents
Executive Summary 2
Part I: Conceptualizing a Business 5
Vision 5
Mission 5
Values 5
Strategic Direction 6
Competitive Advantage 6
Strategic Plan, Part II: SWOTT Analysis 6
SWOTT 7
Strengths 7
Weakness 7
Opportunities 8
Threats 8
Trends 8
Strategic Plan, Part III: Balanced Scorecard 8
Shareholder Value or Financial Perspective 9
Customer Value Perspective 9
Process or Internal Perspective 9
Learning and Growth (employee) Perspective 10
Budget/Financial 12
Appendix B 12
Appendix A 13
Strategic Plan, Part VI: Final Strategic Plan…………………………………………………………………………………………….14
Strategy and Implementation 14
Milestones: 14
Conclusion 15
References 16Part I: Conceptualizing a Business
Vision
The vision for Feather Duster’s Cleaning Service’s short-term goal is to be the top cleaning service provider to its current and future clients within the next five years and to provide share holdings to our employees. Our long-term goals are to have multiple…