Balearic Islands with entire country of 5,014 kilometers consist of four islands which are 2 by Formentera, 11 by Eivissa, 14 by Menorca and 73 by Mallorca ( Bull 1997, 140 ) . Mallorca is the largest island of the Balearic archipelago with 555km of the entire seashore length of the island ( Garcia and Servera 2003, 288 ) which covered for about three quarters of the land with about 3640 kmA? in Balearic Island.

The clime of Mallorca is typically Mediterranean with moderate mean temperatures. During the summer, the prohibitionist and warm season takes topographic point. The mean one-year rainfalls are 625 millimeters, with mean temperature 16A°C and 17A°C except in the high mountain ( Guijarro 1986 ) . With its favourable clime, extended coastline and beautiful beaches it have lured visitants coming over for many centuries.

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In 1950s the development of touristry progressively creates an chance to the local in bring forthing extra occupations and income. On the other side it has resulted in a big flux of immigrants from Iberian Peninsula to Mallorca. At the same clip when the touristry industry developed, the local economic system became dependent on this beginning of gross. Consequently, in 1955 there is 30 of the population was working for the sector nevertheless in 1996 it was about 76 ( Garcia and Servera 2003, 288 ) .

The development of Mass Tourism ( Mallorca )

Definition of Mass touristry

Burkart and Medlik ( 1974, 42 ) states “ Mass touristry is basically a quantitative impression, based on the proportion of the population take parting in touristry or on the volume of tourer activity ” . However, in the context of Bramwell ( 2004 ) associate it to tourism industry ‘s large-scale reproduction of standardised vacation bundles uniting adjustment and conveyance to provide big Numberss of people from diverse societal groups.

Basically both definitions have pointed out the cardinal component of mass touristry that is all about big volume and big graduated table of reproduction production with local engagement engagement to provide huge Numberss of visitants. Since 1950s touristry in Mallorca has closely aligned with a standard mass vacation bundle aimed at a really price-sensitive of European tourer ( Aguilo et al. 2005, 221 ) . Having such characteristic of the clime, Sun and beach is absolutely match with the mass tourer who in hunt of hot conditions and sunburn within the model of a stiffly packaged vacation.

Butler ‘s life rhythm of Mallorca

Exploration & A ; involvement stage-1930s

The pantryman ‘s lifecycle theoretical account ( 1980 ) , describes a tourer finish from the geographic expedition to development up to stagnancy and diminution stages can be best apply in the finish of Mallorca from the growing phase to post-stagnation phase. In the period of “ geographic expedition and engagement ” phases tourism takes topographic point in Mallorca act simply “ as an instrument for exciting cultural and rational activity ” ( Bull 1997, 141 ) .

Early on development phase – 1955s

When it comes to 1955 Mallorca Island is in development phase where mass touristry started to turn during that period. There was a re-establishment of the tourer board that have significantly change the touristry on the island whereby the touristry become more really much linked with the development of bundle vacations and mass touristry from the turning markets in western and northern Europe ( Pearce 1991 and Williams 1997 ) . However in 1959, Spanish authorities took the novice to simplify the process of sing the state in order to overhaul the economic system by deriving abroad gross through ( Stabilisation Act of 1959 ) . The Numberss of visitants started to growing invariably in early 1960s, bulk of the visitants were dominated from UK and Germany in big volumes concentrated particularly during summer season ( Clark 1988 ) ( Figure 1 ) .

Consolidation stage-1980s-1990s

Between 1960s-1980s the effects from the roar of international touristry to Mallorca, it led to an increasing resort development along the coastline. Most of the island began from the rapid growing of cheap bundle vacations in the sixtiess. However in the late of 1970s, many edifices, resorts and flats were built in order to provide big Numberss of visitants and turning figure of the populations. Majority of these early resorts were portrayed by standard flat edifice architecture, short of appropriate substructure and deficiency of planning, which lead to the consolidation phases. Buswell ( 1996, 321 ) described the growing of tourer declaration on Mallorca as “ unplanned and piecemeal, even helter-skelter ” . Later, stricter planning Torahs was set up in 1980s and 1990s against the job that arisen. Subsequently Mallorca managed to keep its good repute with tourers, peculiarly from UK and Germany furthermore invariably attracts about 10 thousand visitants per twelvemonth ( Buswell 1996 and Government Balear 2003 )

Stagnation and Decline stage-1990s-2000s

In late 1990s, environmental force per unit areas begin to emerge in Mallorca sing to the issue such as H2O deficits, clime alteration, overcrowding, and over commercialisation every bit good as anti-social behaviour by its visitants. This finally causes an overall of diminution in figure of visitants arrive to its finish. In commissariats of finish life rhythm kineticss, the touristry merchandise of Mallorca was get downing to ‘stagnate ‘ and ‘decline ‘ and needed direction planning and policy intercession to convey about its ‘rejuvenation ‘ ( Butler, 1980 ) .

Development of Mass touristry in Calvia, Mallorca

Calvia is a municipality of Mallorca which is besides one of the largest touristry having countries. It accounted about one tierce of the entire flow of tourers to Balearic Islands. It covers 145 kmA? and has a coastal strip of 56 Km of beaches and drops which caused it perfectly suited finish for mass touristry. It offers adjustment for 120,000 bedspaces and with about up to 1.6 million visitants a twelvemonth ( Aguilo, Algere and Sard, 2005 ) . Furthermore, with its location in bantam distance from the airdrome of Palma creates an easy accessible to the visitants. The population of the occupant increased from 3000 in dwellers during 1960 up to 30,000 in the late 1890ss ( Dodds 2007 ) .

Since 19th century, touristry began to be as chief economic activity of its island ( Ministerio de Economia y Hacienda, 2005 ) . Tourism development in Calvia boomed in the sixtiess and has been based on short-run economic addition. As Aguilo et Al. ( 2005 ) provinces, it was one of the first municipalities to see negative effects of mass touristry. Lack of be aftering ordinances resulted in urban conurbation and deficiency of environmental respect, similar to many Mediterranean resorts.

The theoretical account of touristry development in Mallorca has been “ based on short-run involvement, limitless constructing out of melody with local conditions, and an unsustainable development of exceeding natural resources ” . Tourist development took topographic point in 1960s to 1980s and was headlong and unplanned.


In economic point of position, touristry is of import as it create occupation chances, substructure development every bit good as foreign exchange. The unemployment rate is much lower than national norm ( Ministerio de Trabajo 2005 ) as there are about 31,793 people employed in restaurant-bars, 2057 involved in transit lease, 483 in supermarkets, 398 people employed in souvenir stores and with 1,684 plants in other tourer installations. Meanwhile 1,402 involved in beach concern and 18,003 are involved in supplying tourer activities. In Calvia it was estimated about 61749 vacancies in footings of supplying tourer activities ( Molz 2004 ) . It has 30 higher income per capital of national and 5 higher of E.U. degrees ( Ministerio de Economia y Hacienda 2005 ) . Looking at these figures it becomes perfectly obvious 85 of Balearic Island ‘s GNP is from tourer industry, and touristry is the chief beginning of income for the metropolis of Calvia whereby economic system is wholly reliant upon it.

From the statistics Numberss given, it can be conclude that there is high figure of labour force fall ining the labor market, the tourer monoculture particularly during the peak seasonal form, labor with a low wage system, and force per unit area of work during high season ( Local Agenda 21 2001 ) .

Socio civilization impact

While touristry provides certain economic benefits to a part in any instance in the short term, nevertheless it does causes annoyance to the local manner of life. To the locals the concerns may deduce due to the unrealized promises, break of a traditional manner of life, inadequacy of employment chances or defeat with the economic alterations which came with mass touristry development.

Before touristry takes topographic point, Calvia was basically a hapless and rural country with small outside contact and general history of out-migration with its ain linguistic communication and civilization of Catalan roots ( Ruzza 2004 ) . However touristry has entirely altered these characteristics ; a huge figure of in-migration from the Spanish peninsula arrived to carry through the demand for labour created by the growing of mass touristry, peculiarly in the edifice industry and the hotel concern. Consequent to that the impermanent immigrant population, has bit by bit turn into occupant, finally this causes the loss of cultural individuality, struggle over linguistic communication issues, and deficiency of societal integrating within local and immigrant population and bantam engagement in local societal life.

Although Calvia is Spain ‘s richest municipality and one of the richest in Europe, it has the lowest degree of instruction in Spain which itself the lowest in Europe ( Ayuntament de Calvia 1995 ) . Besides, most of employments given for servers and house cleansing agent which did non trained by a professional skilled.

Consequences of excessively many visitants

Reason tourer choose Calvia as vacation finish

The continuity of the Sun and sand theoretical account ( 2005, 222 ) , describes that the ground induces tourers to take the peculiar Sun and sand finish include the clime of 76.2, the beaches ( 51.2 ) , the monetary value ( 36.4 ) , and the quality of the hotels ( 22.2 ) . Among all, clime is the cardinal ground followed by the beaches which induces tourers for taking such finish. As a consequence Calvia received a turning figure of visitants who travel to a mass touristry vacation finish attracted by the clime, Sun and beaches. Calvia were seen as a theoretical account based on value, in footings of monetary value competition it has lure many visitants particularly from UK and German with it standardisation of the vacation experience ( CIITIB, 2002 ) .

Social impact

For the local point of position, visitants seem to use the physical environment from the local nevertheless the net income that generated from the visitants are non portion with the local community. Thus it creates unwanted impacts on supports without sharing benefits with the local people who bear the cost of both human and natural environment. Finally conflicts arise among local populations with huge figure of visitants as they need to vie for limited usage of resources such as H2O, sanitation, energy and land utilizations.

In point of tourer position it is often recapitulate with the statements with “ this used to be a Eden but now it is ruined ” because of overcrowding, over commercialisation or overdevelopment. The “ mass touristry ” cohesiveness and the assortment of jobs experienced in Calvia have excessively frequently formed blemish aboard beautiful natural scenery ; crowded with huge Numberss of tourers as if they were many cowss ; ruined traditional civilizations and occupational forms by making a insidious touristry industry portrayed as low paying occupations service and manipulative values ; without refering the demands of local citizens and the community values that were inconsistent with matter-of-fact economic demands of the touristry industry.

Environmental impact

The risen Numberss of visitants and occupants have huge environmental force per unit area in Calvia . As mentioned in pantryman ‘s life rhythm, Mallorca was in the period of ‘stagnation ‘ in 1990s may put on the line by lifting of environmental force per unit area chiefly due to H2O deficits and climatic alteration.

Inadequate H2O supply

The issue of unequal H2O supply particularly during peak period and summer season, H2O supplies is aggravated by visitants ‘ flows for usage in hotels, swimming pools and golf class. Harmonizing to the statistic documented in 1995, the H2O ingestion by visitants amounted of 160 litres per twenty-four hours whereby occupant is merely 130 litres.

High demand in energy ingestion

The one-year ingestion of primary energy in Calvia sum to 72,000 TEP per twelvemonth of which merely 2 is renewable. However, the ingestion per twenty-four hours was 6.47 kwh and visitants stay one dark in hotel the ingestion amounted to 2.14 kwh ( Dodds 2007 ) .

Pollution by Conveyances

Of 1,400,000 tones emanation of C dioxide, 58 is due to transporting tourer in and out of Mallorca. In Calvia 1995 statistic, visitants are the major causes of traffic congestion where of 70 million journeys 50 million were from visitants.

Urban waste

In 1995 Calvia produced 41000 dozenss of urban waste with approximately 1.25 kilograms per twenty-four hours by the occupant nevertheless 1kg per visitants a twenty-four hours. Furthermore there is a limited option for disposal. The production of effluent and solid waste in visitant countries frequently surpass the transporting capacity of local substructure due the high seasonal demand.

Deterioration of the Land usage

Building development in Calvia has been inordinate with aggregate business of flaxen beaches and of import enclaves along the bouldery coastline ( Pappas 2007 ) . With over 60 of Calvia part was caused by dirt eroding. However land country was cut downing drastically because of urbanisation. Furthermore, as a consequence of urbanisation, preies and waste mopess were increasing. Forest fires besides sparked farther devastation of the land. Harmonizing to an accounting of the distribution of the full country of Calvia made by Schmitt ( Molz 2004 ) in 1991 the build-up-area has quadrupled in the old ages from 1968 to 1991 ( +311.6 ) . However 57 of archeological heritage were at high hazard of impairment.

Overcrowded beach

About 80 of the analyzed instances show overcrowding despite an urban beach or natural beach. There is a strong seasonal concentration of visitants between June and September because of the demand for Sun and beaches. Subsequently this led to overcrowded beach with less than 6 mA? of beach surface per individual with increasing anthropogenetic force per unit area over the coastal zone ( Garcia and Jaume 2003, 287 ) .


Calvia is an illustration of a mass touristry finish which, from a consequence of touristry force per unit area in the late eightiess, faced important economic, societal and environmental diminution. As mentioned by Butler ( 1993 ) “ touristry is an activity because of its trust upon the care of natural environment and natural procedures, should impart itself toward sustainable development. ” Therefore, sustainable development must ever be touristry ‘s chief aim. Without natural environment and natural procedures at that place would non be any touristry activity at all. In the instance of Calvia the lessening of touristry Numberss and Balearic Island as a whole goaded ordinances and attempts to travel towards turn toing the jobs of the debasement of the environment, impairment of societal systems and installations and the menace of farther touristry diminution.

Definition of Planning and Policy

Mass touristry is a cardinal issue in the planetary touristry industry, may it be in Mallorca or Brazil or Iceland. The word “ MASS ” entirely brings about one fright: mass-destruction. Without careful touristry planning, it brings about unobserved effects that can do “ touristry destructing touristry ” go a world and incubus.

By looking at the definition of planning is highly equivocal and hard to specify. Chadwick ( 1971, 24 ) provinces that “ planning is a procedure of human idea with an action based upon the thought – in point of fact, premeditation, thought for the hereafter, nil more or less than this is be aftering ” . Meanwhile Hall ( 2008, 90 ) supported Chadwick ‘s thoughts to reason that “ most of import facet of planning is that it is directed towards the hereafter ” . However, be aftering can non be accomplished without policy because it is closely related footings. Wilkinson ( 1997 ) linked planning and policy by saying planning is a class of action, whereas policy is the execution of the planned class of action.

Planing and policy in the instance of Calvia

Calvia Plan for tourer Excellent – 1990

The program was developed in 1990 as to aim the menace of diminution. It comes along with the Balearic Autonomous community in cooperation with the municipalities as to overhaul, better and diversify the touristry. This program included edifice clearance to recover unfastened infinite, seek to compensate the seasonal nature of touristry and preparation and employment. However this program is chiefly focused on the industry supply side alternatively of sustainability of the finish and host community did non affect at all. As a consequence, it did non try to get the better of the turning issues that have arisen.

Calvia Local Agenda 21 ( LA21 ) – 1995

At the terminal of 1994, the Town council of Calvia , together with a scope of working groups, drew up the “ Local Agenda 21 for Calvia ” as a long term schemes integrated with economic, societal, territorial and environment actions. In explicating LA21 in 1995 and Action Plan in 1997, the Municipality of Calvia actively involved the support of local community, all the stakeholders, NGO every bit good as national and EU authoritiess.

The cardinal aims for LA21 Calvia concentrating on come ining a new manner of life based on sustainable and participatory urban and touristry planning ; stress environmental direction of the finish, expression for for understanding and consensus with societal representatives, control development and act for more stable employment in the country. ( Calvia Agenda Local 21, Mallorca, Spain 2004 ) .

In 1998 New Balearic Law in Calvia was set out as to restrict adjustment growing, reconstruct bing hotels and to protect 40 of natural countries. The aims of the LA21 comprises of 10 strategic lines of action and 40 enterprises.

Cardinal consequences that have been achieved since the execution of Calvia ‘s 1997 program

The LA21 Action Plan which were set out in 1997 were seems to hold betterment in a general motion toward sustainability within the part and as Calvia is reasonably independent, it was able to follow and implement many enterprises without the demand for coaction from higher authorities. Among those cardinal consequences that have been achieved since the execution of the LA21 action program are stated below:

Planing and Regeneration

Decline of 200 bed without rise in figure of hotels and flats

1993-2002-about 30 edifice clearance program actions including existent edifice destruction and purchase of urban secret plans as to forestall farther building were carried out

Demolished edifices on more than 13,500mA? of the entire surface country

Upgraded country in Magaluf & A ; Palma Nova tourer country with prosaic zones and seting tree as to better quality of the country.

In Paseo de Calvia 32 kilometer cycling and walking way was built

Environmental instruments

Tax was enforcing on H2O ingestion for preservation with awareness runs on advancing its usage.

The recycling & A ; urban waste decrease programs successfully separated 70 of the urban waste at beginning, helping by cut downing cost of recycling attempt, minimising land fill.

Sea dredging which used to bring forth beaches has been terminated while steps on environmental friendly were put in topographic point to minimise eroding.

New ordinance for restricting ground tackle harm & A ; harbor congestion cause by boats

Protect wild life & A ; ecosystems with the constitution of Marine Park & A ; tellurian protected countries.

Economic instruments

Enforce an eco-tax in 2002 by Balearic Government as to transport out Calvia council rehabilitation and regenerative undertakings.

Voluntary instruments

Renovation programmes for hotels, tourer adjustment and tourer installations established to upgrade quality and pull a higher output tourer

Socio cultural instruments

Programs to battle offense, lodging and other societal issues

Multi-cultural and societal programmes such as dance, submerged picture taking and linguistic communication categories established to assist incorporate immigrants into Mallorquin civilization.

Calvia has been recognized internationally for its attempts



2.0 The development of mass touristry in Calvia, Mallorca.

2.1 Definition of Mass Tourism

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