Easy jet founded by Tselios Haji-Loannou, put in to one of the most competitory industries. After the effects of September 11th, reluctant to aerate travel riders looked for options, such as trains, autos, ferries. By presenting low-priced air travel began to pull people back into the industry. As well-established air hoses began to endure the difference in pricing became apparent that air travel was to be revolutionized.
An analysis on easy jets market portion, gross revenues and net income tendency and comparings with its rivals will be discussed. The study will so take into the strengths, failings, chances and menaces. Marketing environment with the application of macro and micro environmental theoretical accounts will be discussed. Later we ‘ll discourse easy jets rivals.
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Explanation of marketing schemes adopted by easy jet in the Airline Industry and its growing tactics. Then concentrate on easy jets efficient usage of the selling mix to heighten its fight. Finally a treatment will be provided on easy jets current place, success factors in the industry and chances for the hereafter.
Introduction
I will be playing the function of a market research worker to measure the companies marketing a competitory scheme. The company easy jet was foremost established in the early 1995, the laminitis of the easy household was Stelios Haji-Loannou. He besides branched out easy to assorted different parts of minutess such as easy autos easy money ; the company base is located in Luton, and is recognized by the typical coloring material orange the edifice has been painted. Easy jet is one of the successful rivals in the low-priced air hose industry, which at the minute is the taking low-priced air hose in Europe, with has established 422 paths, from 122 airdromes all over Europe, with 122 aircrafts such as the Boeing 737 and airbus a319 aircrafts, transporting over 49 million riders.
Company
Traditional air hoses have used complex and dearly-won hierarchal concern theoretical accounts, which faced intense competition from the newer companies with a more simple attack to their concern theoretical accounts. This helped to cut down costs in the company which besides reduced costs for clients, and improved on communicating and operations as communicating was more direct so holding to travel through a concatenation of people. This level construction besides helped cut down complexness for clients and costs for paying rewards. Easy jet changed air travel by their ‘no frills ‘ policy, which cuts unneeded costs such as travel agent costs, treating and publishing tickets, alternatively they used cyberspace booking which introduces farther price reductions.
Easy jet brought smaller companies in the markets such as 49 % of TEA Basel AG, which they subsequently named easy, jet Switzerland. And buys over ‘go-fly ‘ air hoses.
PEST-G
Political
European Union ‘s commercial policy 1997 EUs deregulating of air hoses
Airports push on revenue enhancements
Operating limitations due to rotary motions and clip
Environmental
Brand-new aircrafts being purchased, plus on-line engagements
Forth-largest economic system held by the UK
Costss addition as oil monetary values additions
Social
September 11th reduced Numberss of clients from utilizing such services, which were substituted by land conveyance, and for concerns teleconferencing.
Technology
Is fast developing in the air hose industry which can ensue to be really dearly-won, shared cheque in systems and self services gives chances to let joint investings to step frontward.
Geophysical
Cheap air travel is doing injury for the environment, as air travel creates more C dioxide so a auto per rider.
Expansion for Britain ‘s airdromes or even constructing new airdromes is being discussed.
400million air travel riders are expected to go through Britain ‘s airdromes by 2030.
Competition
Easy jet has high competitions with
1999 Swiss air which uses its political influence to forestall easy jet operating, in order to protect its path. Which has now been demolished every bit behaviours as this was made illegal within the European Union since 1993? The chief rival that easy jet has is Ryan air this air hose is besides a low-priced no frills air hose that is every bit good established as easy jet. The competition stepped up a degree when easy jet snatched the top acting air hose award 2003 from Ryan air, which Ryan air had been wining for the old 3years in a row. The argument still goes on, to which company is bigger, and as both easy jet and Ryan air brought smaller houses.
Although easy jet carries more riders Ryan air is still deserving 2.5times more so easy jet. As easy jet histories for a 3rd of all trips, Other rivals such as BMI babe, jet 2, and flybe history for one in 10 trips. Easy jet is still known as the market leader.
5forces
Michael porter the laminitis of the 5forces theoretical account he describes this theoretical account, to demo the progresss, and relationships between the 5factors: possible entrants, providers, purchasers, replacements, and rivals. This theoretical account is a basic illustration of a 5force theoretical account ; every person company has a theoretical account to accommodate them best.
5forces
Consist of:
Rivals
Suppliers
Buyers
New entrants
Substitutes
Potential entrants
High barrier to entry because of high competition in the market
Rising fuel monetary values,
Buyers
Cheap trades on the Internet
Promotions
Customers choose the monetary value, ( monetary value snap )
Substitutes
Ferries
Train
Euro tunnel
Cars
Suppliers
Airports
Management staff
Industry rivals
Low-cost bearers
Traditional bearers
Low-cost air hoses
Gross saless and net incomes
Easy jet net incomes doubled to the twelvemonth before which was 5.9million, although net incomes dropped at1.3million, analytically this was due to purchases of 15 of their really ain Boeing 737 aircrafts. In 2000 air rider responsibility was reduced, which accounted for the addition of net incomes and gross, this besides allowed a farther price reduction on internet engagements ; along with another order on 17more aircrafts being ordered. Easy jet paid a great influence on the authorities to cut down travel revenue enhancements even farther as 12.98 % of grosss gathered were net incomes. From twelvemonth 02 net incomes kept plumping as gross revenues in 03 reached 932million, and the undermentioned old ages increasing by 10 % in 04. The net income chart shows a positive correlativity as grosss net incomes both addition.
Net incomes and Gross:
Year to stop September
Gross ( ?m )
Net income before revenue enhancement ( ?m )
2008
2,362.8
110.2
2009
2,666.8
54.7
Swot analysis
Strengths
Air travel is sing an addition on demand
Documantry /TV soap Airline gave easy jet the promotion it needed, become good established
The low cost air hose has a great influence on the market
Easy jet eliminated all the excess costs involved, to do travel more low-cost
Has a good safety record
Attracting a wider market as Europe ‘s air hose industry is deregulated
Travel monetary values are appealing and economical
Paperwork is minimum as most minutess are computerised
Easy jet aims a 30minute turnaround, which adds to the efficiency.
Economically friendly, decrease of paper work etc
Europe ‘s prima low-priced air hose
Repeatedly voted the best low cost air hose
Awarded top acting air hose
Failings
Airports easy jet occupies are difficult to entree
Luggage infinite is limited
Air travel is an easy manner for authorities to raise gross
Customer services are n’t a precedence
Seatings are n’t located
Preferred timeslots are pre-booked, so most easy flights are off-peak
Lack of air space, or airdrome capacity
Perturbations to air travel as extended cheques are carried out
Airlines stagnant- slow development
Excessively much competition with other low-priced air hoses
Opportunities
Easy jet has been spread outing continuously, by establishing new paths, purchasing more aircrafts, doing available more finishs.
Easy jet offers occupations and good calling chances
New aircrafts are used to increase economic system and to cut down pollution.
The return over of go-fly air hose has reduced competition from one challenger, it has besides benefited the air hose long term
Menaces
Airport revenue enhancement to counterbalance for the environment
Low-cost air hoses may present lower carnival to more popular finishs
High competition from other low cost air hoses, as a consequence of go oning liberalisation of the European Union air conveyance market.
As easy jet it a smaller company compared to other rivals. Although easy jet has cut costs dramatically compared to its challengers, major menaces such as selling tactics being used on easy jet from a larger company could ensue into adversity.
Fuel monetary values have inauspicious effects on net incomes
High velocity rail links may cut down on air travel
The company ‘s selling scheme
Cleavage
The full market broken down in to sections, to assist concentrate on every facet of the market without looking past it ; this enables easy jet to happen their mark clients. Easy jets core market is leisure and concern excessively, as low menus are attractive to frequent travelers.
Targeting
Designation, rating, and choice. Targeting clients varies as easy jet offers a assortment of finishs, and everyone has their ain penchants. Main marks would be under 45years of age as people from around this age tend to go for leisure.
Positioning
Making and keeping a topographic point in the market to profit themselves and their merchandises. Easy jet achieves this by keeping their ‘no-frills ‘ policy and maintaining travel menus low, by offering no free nutrient, no paper tickets, limited baggage.
Growth
Developing more paths, ramifying out to more airdromes. Easy jet, along side its challenger Ryan air could be placed at adulthood phase, as both air hoses are yet spread outing.
Current Phase:
The selling mix
As easy jet is a company where the client chooses the monetary value, aiming a specific audience is difficult. The selling mix consists of four basic phases for success. Which are besides known as the four Ps ( merchandise monetary value topographic point and publicity? )
Merchandise
Low-cost flights to assorted popular finishs, easy jet besides offer other services such as easy jet hotels, which is appealing, as clients could set together their bundles.
Monetary value
As the client chooses the monetary value, after eliminating excess costs such as free nutrient, excess baggage, no siting order, no treating tickets and paper work as most is done on computing machines. Making merchandises more low-cost does n’t needfully intend the populace would be attracted as some people associate high monetary value with quality.
Topographic point
With 289 paths to assorted topographic points, and a uninterrupted growing in finishs easy jet remains an attractive air hose to turn to. With internet engagements, easy jet is available anyplace and everyplace.
Promotion
Promotion is doing the merchandise known to the populace, in a positive mode that ‘d increase rider Numberss. Easy jets best tactic used was by holding a documentary/ soap broadcasted on ITV. Easy jet besides has a batch of ‘word of oral cavity ‘ promotion. They have build client trueness through promotional techniques.
Passenger Statisticss:
Full twelvemonth
Annual sum ( ‘000 )
1995
30
1996
420
1997
1,140
1998
1,880
1999
3,670
2000
5,996
2001
7,664
2002
11,400
2003
20,300
2004
24,300
2005
29,558
2006
32,953
2007
37,200
Evaluation
Current place
Easy jet is good established, with it ‘s no frills policy, which is the ground for easy jets uninterrupted success. Although easy jet relies on fewer net incomes they believe that till pay off long term, which in its current province seems to be working out good. Low cost air hoses seem to be seting the major participants out of concern, as British air passages is stepping back signifier 20european companies,
Evidence
Easy jet already keep one tierce of the market portion. 95 % of all seats are sold on-line, with 81 % of all flights on clip and 94 % of flights that arrive within an hr ; with such great promptness, trueness of client ‘s lye with easy jet.
Future chances
The easy household has continuously tasted success ; and wants to one twenty-four hours take conference in the market, this seems to be good on the manner as their techniques to enticement clients in ne’er seems to tier itself out. As fuel monetary values are on a rise, easy jets net incomes will be farther reduced as their maneuver is to transport as many riders as possible so conveying in net income, because they believe this ‘ll be profiting long term.
Decision
Looking deep into easy jets marketing sector it can be concluded that easy jet had brought a new tendency in the air hose industry that stiffens competition, with low cost flights. The market easy jet is categorized under is one of the most aggressive of its sort, as costs are cut dramatically, and net incomes are intentionally decreased merely excessively out do the competition. Easy jets clever usage of marketing mix, economic system friendly attack, and macro and micro environmental, held the upper manus in this competitory industry. Operationss, direction and pricing tactics, contributed to the enlargement of this air hose. Easy jet would hold to go more watchful as this industry is quickly developing, the company would hold to set to utilize schemes that would suite the epoch. Becoming more qui vive would assist to remain in front of competition, as Ryan air runs close lines alongside easy jet because both offer similar merchandises and services.
Easy jet Launch Dates:
2009
15 January 2009
London Gatwick to Copenhagen
12 February 2009
Paris Charles de Gaulle to Barcelona
12 February 2009
Paris Charles de Gaulle to Bastia ( Corsica )
31 March 2009
London Gatwick to Larnaca
1 April 2009
Berlin ( Schoenefeld ) to Cagliari
2 April 2009
East Midlands to Nice
2 April 2009
London Gatwick to Vienna
2 April 2009
London Gatwick to Munich
2 April 2009
London Gatwick to Zurich
2 April 2009
Newcastle to Malta
23 April 2009
London Gatwick to Bodrum
1 May 2009
London Gatwick to Dubrovnik
1 May 2009
London Gatwick to Naples
3 May 2009
London Gatwick to Santorini
4 May 2009
Manchester to Corfu
22 May 2009
Bristol to Corfu
24 May 2009
Bristol to Bastia ( Corsica )
1 June 2009
Liverpool to Naples
2 June 2009
Liverpool to Dubrovnik
2 June 2009
Liverpool to Bordeaux
8 June 2009
Napolis to Venice
8 June 2009
Rome Fiumicino to Venice
20 June 2009
Basel to Bordeaux
22 June 2009
Bilbao to Ibiza
27 June 2009
Lyon to Bastia ( Corsica )
6 July 2009
Geneva to Dubrovnik
6 July 2009
London Luton to Menorca ( Mahon )
6 July 2009
London Luton to Milan ( Malpensa )
7 July 2009
London Luton to Montpellier
11 July 2009
Lyon to Pisa
11 July 2009
Paris Charles de Gaulle to Ajaccio ( Corsica )
11 July 2009
Paris Orly to Faro
12 July 2009
Berlin ( Schoenefeld ) to Dubrovnik
12 July 2009
Paris Orly to Dubrovnik
12 July 2009
Lyon to Ibiza
13 July 2009
Lyon to Olbia ( Sardinia )
25 July 2009
Milan Malpensa to Rhodes
26 July 2009
Milan Malpensa to Crete ( Heraklion )
1 August 2009
Manchester to Athens
1 August 2009
Milan Malpensa to Divide
2 August 2009
Milan Malpensa to Dubrovnik
6 August 2009
Manchester to Dalaman
9 August 2009
Manchester to Bastia ( Corsica )
2008
8 January 2008
Liverpool to Innsbruck
30 January 2008
London Gatwick to Thessaloniki
1 February 2008
Madrid to Tangier
7 February 2008
East Midlands to Palma ( Majorca )
7 February 2008
Paris ( Charles de Gaulle ) to Biarritz
8 February 2008
Paris ( Charles de Gaulle ) to Porto
15 February 2008
Paris ( Charles de Gaulle ) to Krakow
15 February 2008
Paris ( Charles de Gaulle ) to Venice
15 February 2008
Paris ( Charles de Gaulle ) to Marrakech
5 March 2008
Paris ( Charles de Gaulle ) to Hamburg
20 March 2008
London Luton to Jersey
20 March 2008
London Luton to Pisa
30 March 2008
London Gatwick to Cyprus ( Paphos )
30 March 2008
London Gatwick to Gibraltar
30 March 2008
London Gatwick to Lanzarote ( Arrecife )
30 March 2008
London Gatwick to Malta
30 March 2008
London Gatwick to Tenerife ( South )
30 March 2008
Manchester to Cyprus ( Paphos )
30 March 2008
Manchester to Innsbruck
31 March 2008
Geneva to Nantes
31 March 2008
Liverpool to Jersey
31 March 2008
London Gatwick to Madeira ( Funchal )
31 March 2008
London Gatwick to Crete ( Heraklion )
31 March 2008
London Gatwick to Corfu
31 March 2008
London Gatwick to Dalaman
31 March 2008
London Gatwick to Gran Canaria ( Las Palmas )
31 March 2008
Manchester to Malta
1 April 2008
Berlin ( Schoenefeld ) to Thessaloniki
1 April 2008
London Gatwick to Sharm El Sheikh
1 April 2008
Manchester to Tenerife ( South )
2 April 2008
London Gatwick to Rhodes
4 April 2008
London Gatwick to Hurghada
4 April 2008
Lyon to Bordeaux
4 April 2008
Lyon to Lisbon
4 April 2008
Lyon to Venice
5 April 2008
Lyon to Porto
21 April 2008
Geneva to Naples
22 April 2008
Geneva to Asturias
22 April 2008
Glasgow to Faro
23 April 2008
Bristol to Biarritz
24 April 2008
Edinburgh to Nice
26 April 2008
Bristol to Olbia ( Sardinia )
26 April 2008
Bristol to Divide
1 May 2008
London Gatwick to Mykonos
1 May 2008
Manchester to Malaga
2 May 2008
Lyon to Toulouse
2 May 2008
Lyon to Casablanca
2 May 2008
London Gatwick to Montpellier
2 May 2008
Manchester to Crete ( Heraklion )
3 May 2008
Lyon to Marrakech
4 May 2008
London Gatwick to Ajaccio ( Corsica )
4 May 2008
London Gatwick to Bastia ( Corsica )
17 May 2008
Newcastle to Murcia
21 May 2008
London Gatwick to Nantes
7 June 2008
Lyon to Biarritz
9 June 2008
Milan ( Malpensa ) to Brussels
10 June 2008
Milan ( Malpensa ) to Mykonos
20 June 2008
Milan ( Malpensa ) to Majorca ( Palma )
24 June 2008
Berlin ( Schoenefeld ) to Ibiza
25 June 2008
Berlin ( Schoenefeld ) to Crete ( Heraklion )
28 June 2008
Geneva to Divide
29 June 2008
Geneva to Ajaccio ( Corsica )
2 July 2008
Basel to Cagliari ( Sardinia )
4 July 2008
London Gatwick to Biarritz
12 July 2008
Paris ( Charles de Gaulle ) to Ibiza
29 September 2008
Manchester to Alicante
1 October 2008
Milan Malpensa to Copenhagen
1 October 2008
Milan Malpensa to Brindisi
2 October 2008
Milan Malpensa to Sofia
3 October 2008
London Gatwick to Lyon
13 October 2008
Milan Malpensa to Lamezia Terme
27 October 2008
Lisbon to Funchal
27 October 2008
Madrid to Sofia
27 October 2008
Geneva to Stockholm
27 October 2008
London Gatwick to Basel
27 October 2008
Paris Charles de Gaulle to Casablanca
28 October 2008
Paris Charles de Gaulle to Tangier
3 November 2008
London Gatwick to Helsinki
3 November 2008
Milan Malpensa to Rome Fiumicino
17 November 2008
Paris Orly to Budapest
5 December 2008
Rome Fiumicino to Bari
5 December 2008
Rome Fiumicino to Palermo ( Sicily )
11 December 2008
Manchester to Sofia
12 December 2008
Manchester to Geneva
12 December 2008
London Gatwick to Istanbul
13 December 2008
London Gatwick to Salzburg
2007
15 February 2007
Madrid to Asturias
15 February 2007
Madrid to La Coruna
16 February 2007
Madrid to Lyon
16 February 2007
Lyon to Rome ( Ciampino )
22 February 2007
Madrid to Casablanca
22 February 2007
Madrid to Marrakech
23 February 2007
Madrid to Rome ( Ciampino )
25 February 2007
Madrid to Toulouse
25 February 2007
Madrid to Edinburgh
30 March 2007
Newcastle to Krakow
31 March 2007
Bristol to Bordeaux
3 April 2007
London Gatwick to Pisa
4 April 2007
Edinburgh to Munich
23 April 2007
Bristol to Milan ( Malpensa )
24 April 2007
Belfast to Krakow
4 May 2007
Paris ( Orly ) to Athens
5 May 2007
Edinburgh to Palma ( Majorca )
5 May 2007
London Luton to Ibiza
11 May 2007
Berlin ( Schoenefeld ) to Venice
11 May 2007
Berlin ( Schoenefeld ) to Lisbon
21 May 2007
Milan ( Malpensa ) to Edinburgh
30 May 2007
Dortmund to Edinburgh
31 May 2007
Dortmund to Thessaloniki
16 June 2007
Glasgow to Ibiza
18 June 2007
London Gatwick to Palermo ( Sicily )
29 June 2007
Basel to Olbia ( Sardinia )
29 June 2007
Geneva to Bordeaux
29 June 2007
Geneva to Brussels
29 June 2007
Geneva to Cagliari
29 June 2007
Geneva to Porto
7 July 2007
Belfast to Ibiza
13 July 2007
Milan ( Malpensa ) to Catania
14 July 2007
Bristol to Ibiza
14 July 2007
Newcastle to Mahon ( Menorca )
16 July 2007
London Gatwick to La Rochelle
10 September 2007
Edinburgh to Paris ( Charles de Gaulle )
10 September 2007
Milan ( Malpensa ) to Bucharest
18 September 2007
London Luton to Zurich
1 October 2007
London Gatwick to Gdansk
1 October 2007
London Gatwick to Lisbon
1 October 2007
Milan ( Malpensa ) to Bari
2 October 2007
Bristol to Warsaw
5 October 2007
London Gatwick to Krakow
8 October 2007
Milan ( Malpensa ) to Barcelona
28 October 2007
Madrid to Palma ( Majorca )
29 October 2007
Bruxelless to Berlin ( Schoenefeld )
29 October 2007
London Gatwick to Bucharest
29 October 2007
London Luton to Vienna
29 October 2007
London Stansted to Funchal ( Madeira )
29 October 2007
Bristol to Funchal ( Madeira )
29 October 2007
Edinburgh to Krakow
29 October 2007
Glasgow to Paris ( Charles de Gaulle )
29 October 2007
Lyon to Barcelona
29 October 2007
Lyon to Berlin ( Schoenefeld )
29 October 2007
Madrid to Bucharest
29 October 2007
Milan ( Malpensa ) to Cagliari ( Sardinia )
30 October 2007
Basel to Marrakech
30 October 2007
Basel to Porto
30 October 2007
Belfast to Gdansk
30 October 2007
Bristol to Gdansk
30 October 2007
Edinburgh to Gdansk
30 October 2007
Geneva to Marrakech
30 October 2007
Bournemouth to Krakow
31 October 2007
Bristol to Lisbon
31 October 2007
Geneva to Las Palmas ( Gran Canaria )
31 October 2007
Milan ( Malpensa ) to Olbia ( Sardinia )
1 November 2007
Belfast to Prague
1 November 2007
Belfast to Venice
1 November 2007
Madrid to Arrecife ( Lanzarote )
1 November 2007
Madrid to Lisbon
1 November 2007
Madrid to Paris ( Charles de Gaulle )
2 November 2007
Liverpool to Lisbon
3 November 2007
Belfast to Barcelona
3 November 2007
Madrid to Fuerteventura
5 November 2007
London Luton to Hamburg
5 November 2007
Nice to Brussels
6 November 2007
London Gatwick to Sofia
6 November 2007
Milan ( Malpensa ) to Marrakech
7 December 2007
East Midlands to Barcelona
13 December 2007
Bournemouth to Grenoble
14 December 2007
Birmingham to Geneva
14 December 2007
Bristol to Innsbruck
14 December 2007
London Gatwick to Innsbruck
22 December 2007
Birmingham to Grenoble
2006
1 March 2006
London Luton to Lisbon
1 March 2006
Paris ( Charles de Gaulle ) to Lisbon
10 March 2006
Basel to Amsterdam
10 March 2006
Basel to Lisbon
10 March 2006
Basel to Prague
10 March 2006
Milan Malpensa to Athens
10 March 2006
Milan Malpensa to Malaga
10 March 2006
Milan Malpensa to Paris CDG
26 March 2006
Berlin ( Schoenefeld ) to Malaga
27 March 2006
Milan Malpensa to Madrid
27 March 2006
Milan Malpensa to Naples
31 March 2006
Dortmund to Malaga
3 April 2006
Paris ( Orly ) to Rome ( Ciampino )
10 April 2006
Liverpool to Krakow
11 April 2006
Liverpool to Faro
11 April 2006
Liverpool to Marseille
21 April 2006
Milan Malpensa to Palermo
21 April 2006
Milan Malpensa to Lisbon
21 April 2006
Milan Malpensa to Olbia ( Sardinia )
25 April 2006
Geneva to Palma ( Majorca )
29 April 2006
Geneva to Ibiza
2 May 2006
London Gatwick to Divide
3 May 2006
Glasgow to Berlin ( Schoenefeld )
20 May 2006
Milan Malpensa to Ibiza
20 May 2006
Edinburgh to Alicante
20 May 2006
Glasgow to Palma ( Majorca )
29 May 2006
Basel to Istanbul
29 June 2006
London Luton to Bordeaux
29 June 2006
London Luton to Istanbul
29 June 2006
London Luton to Rimini
30 June 2006
London Luton to Rijeka
4 July 2006
London Gatwick to Marrakech
7 July 2006
Glasgow to Alicante
7 July 2006
Glasgow to Malaga
15 July 2006
Nottingham East Midlands to Ibiza
21 July 2006
Bristol to Krakow
21 July 2006
Bristol to La Rochelle
21 July 2006
Bristol to Toulouse
22 July 2006
Bristol to Marseille
22 July 2006
Bristol to Rijeka
22 July 2006
Geneva to Olbia ( Sardinia )
22 July 2006
Liverpool to Mahon ( Menorca )
2 October 2006
London Gatwick to Glasgow
29 October 2006
Geneva to Prague
30 October 2006
Basel to Munich
30 October 2006
Bristol to Paris CDG
1 December 2006
Geneva to Hamburg
2005
5 January 2005
London Stansted to Grenoble
28 January 2005
London Gatwick to Cork
28 January 2005
London Gatwick to Knock
28 January 2005
London Gatwick to Shannon
11 February 2005
London Gatwick to Almeria
1 March 2005
London Gatwick to Valencia
24 March 2005
London Stansted to Asturias
27 March 2005
Berlin to Valencia
30 March 2005
Paris Orly to Pisa
30 March 2005
Paris Orly to Turin
8 April 2005
Berlin to Olbia ( Sardinia )
8 April 2005
Berlin to Pisa
13 April 2005
Berlin ( Schoenefeld ) to Maastricht
20 April 2005
London Luton to Grenoble
21 April 2005
London Luton to Cagliari ( Sardinia )
24 May 2005
London Gatwick to Olbia ( Sardinia )
17 June 2005
Basel to Alicante
17 June 2005
Basel to Barcelona
17 June 2005
Basel to Nice
24 June 2005
Basel to Majorca ( Palma )
24 June 2005
Basel to Naples
24 June 2005
Basel to and Rome ( Ciampino )
1 July 2005
Belfast to Inverness
1 July 2005
Belfast to Geneva
1 July 2005
Belfast to Rome ( Ciampino )
2 July 2005
Belfast to Berlin ( Schoenefeld )
2 July 2005
Belfast to Majorca ( Palma )
7 July 2005
Bristol to Inverness
7 July 2005
Bristol to Murcia
7 July 2005
Bristol to Pisa
16 July 2005
Belfast to Faro
21 July 2005
London Gatwick to Menorca ( Mahon )
23 July 2005
Bristol to Menorca ( Mahon )
23 July 2005
Newcastle to Ibiza
24 July 2005
Liverpool to Ibiza
10 August 2005
Basel to Malaga
11 August 2005
Basel to Hamburg
11 August 2005
Basel to Madrid
21 September 2005
Berlin ( Schoenefeld ) to Milan ( Malpensa )
21 September 2005
Berlin ( Schoenefeld ) to Rome ( Ciampino )
23 September 2005
London Gatwick to Murcia
26 September 2005
London Gatwick to Berlin ( Schoenefeld )
30 October 2005
Dortmund to Barcelona
30 October 2005
Dortmund to Milan ( Malpensa )
30 October 2005
Geneva to Lisbon
31 October 2005
Basel to Paris CDG
31 October 2005
London Luton to Bremen
1 November 2005
Geneva to Malaga
1 November 2005
Newcastle to Faro
1 December 2005
Bristol to Hamburg
1 December 2005
Milan Malpensa to London Gatwick
15 December 2005
Bristol to Grenoble
15 December 2005
Bournemouth to Geneva
15 December 2005
Doncaster/Sheffield to Geneva
15 December 2005
Edinburgh to Geneva
15 December 2005
London Stansted to Geneva
15 December 2005
Dortmund to Geneva
16 December 2005
London Gatwick to Grenoble
17 December 2005
Glasgow to Geneva
2004
28 March 2004
London Stansted to Basel
28 March 2004
Liverpool to Basel
15 April 2004
Newcastle to Majorca ( Palma )
15 April 2004
Newcastle to Nice
23 April 2004
London Gatwick to Faro
23 April 2004
London Gatwick to Naples
23 April 2004
London Gatwick to Prague
28 April 2004
Berlin to London Luton
28 April 2004
London Stansted to Ljubljana
28 April 2004
Berlin to Liverpool
1 May 2004
London Luton to Budapest
1 May 2004
Berlin to Newcastle
6 May 2004
Berlin to Paris ( Orly )
6 May 2004
Paris ( Orly ) to Naples
13 May 2004
Berlin to Athens
13 May 2004
Berlin to Copenhagen
13 May 2004
Berlin to Nice
20 May 2004
Berlin to Basel
20 May 2004
Berlin to Bristol
20 May 2004
Berlin to Palma ( Majorca )
3 June 2004
London Gatwick to Ibiza
9 June 2004
Berlin to Barcelona
9 June 2004
Nottingham East Midlands to Cologne/Bonn
9 June 2004
Nottingham East Midlands to Rome
15 June 2004
Belfast to Malaga
15 June 2004
Belfast to Nice
15 June 2004
Belfast to Paris CDG
16 June 2004
Belfast to Alicante
17 June 2004
Berlin to Budapest
17 June 2004
Berlin to Naples
22 June 2004
Liverpool to Cologne
15 July 2004
Dortmund to Majorca ( Palma )
15 July 2004
Dortmund to Paris CDG
15 July 2004
Dortmund to Rome
29 July 2004
Dortmund to Alicante
29 July 2004
Dortmund to Nice
1 September 2004
London Luton to Dortmund
1 September 2004
Dortmund to Budapest
1 September 2004
Dortmund to Prague
10 September 2004
Geneva to Madrid
27 September 2004
London Gatwick to Cologne
30 September 2004
London Gatwick to Budapest
13 October 2004
London Luton to Krakow
13 October 2004
London Luton to Turin
27 October 2004
Tallinn to Berlin
31 October 2004
Dortmund to Krakow
31 October 2004
Budapest to Bristol
31 October 2004
Budapest to Geneva
31 October 2004
Budapest to Newcastle
31 October 2004
Berlin to Krakow
31 October 2004
Berlin to Madrid
31 October 2004
Geneva to Alicante
31 October 2004
Geneva to Rome ( Ciampino )
31 October 2004
London Gatwick to Rome ( Ciampino )
31 October 2004
London Gatwick to Venice
31 October 2004
Bristol to Madrid
31 October 2004
Bristol to Rome ( Ciampino )
31 October 2004
Newcastle to Rome ( Ciampino )
31 October 2004
Paris Orly to Madrid
31 October 2004
London Stansted to Tallinn
1 November 2004
London Luton to Basel
1 November 2004
London Stansted to Tallinn
3 November 2004
London Luton to Warsaw
3 November 2004
Bristol to Valencia
11 November 2004
London Stansted to Almeria
25 November 2004
Berlin to Bratislava
25 November 2004
Berlin to Geneva
25 November 2004
Berlin to Ljubljana
25 November 2004
Berlin to Riga
8 December 2004
London Luton to Bratislava
15 December 2004
Bristol to Geneva
15 December 2004
Newcastle to Geneva
2003
7 January 2003
Liverpool to Alicante
3 February 2003
London Gatwick to Belfast
3 February 2003
London Gatwick to Inverness
30 March 2003
Newcastle to Alicante
30 March 2003
Newcastle to Barcelona
30 March 2003
Newcastle to Belfast
30 March 2003
London Luton to Alicante
15 April 2003
London Luton to Faro
1 May 2003
London Gatwick to Milan Linate
3 June 2003
Paris Orly to Nice
1 July 2003
Paris Orly to Toulouse
15 July 2003
Paris Orly to Barcelona
15 July 2003
Paris Orly to Marseilles
15 July 2003
Paris Orly to Milan Linate
1 August 2003
Newcastle to Bristol
1 August 2003
Newcastle to Paris CDG
1 August 2003
Newcastle to Prague
26 October 2003
London Stansted to Amsterdam
26 October 2003
London Gatwick to Bilbao
26 October 2003
London Gatwick to Marseilles
26 October 2003
London Gatwick to Toulouse
11 December 2003
Newcastle to Copenhagen
11 December 2003
Newcastle to Malaga
17 December 2003
Bristol to Amsterdam
17 December 2003
Bristol to Bilbao
17 December 2003
Bristol to Copenhagen
2002
1 February 2002
London Gatwick to Barcelona
12 February 2002
London Gatwick to Edinburgh
13 February 2002
London Gatwick to Zurich
14 February 2002
London Gatwick and Majorca ( Palma )
14 February 2002
London Gatwick to Malaga
14 March 2002
East Midlands to Alicante
14 March 2002
East Midlands to Malaga
15 March 2002
East Midlands to Edinburgh
31 March 2002
Bristol to Prague
31 March 2002
East Midlands to Prague
2 May 2002
Paris CDG to Liverpool
10 May 2002
Paris Orly to Geneva
22 May 2002
East Midlands to Faro
12 June 2002
Paris CDG to London Luton
18 June 2002
Paris CDG to Nice
1 July 2002
London Gatwick to Athens
4 September 2002
London Gatwick to Alicante
4 September 2002
London Gatwick to Madrid
27 October 2002
East Midlands to Barcelona
27 October 2002
East Midlands to Geneva
27 October 2002
East Midlands to Venice
27 October 2002
Bristol to Venice
2001
5 January 2001
Amsterdam to Belfast
5 January 2001
Amsterdam to Edinburgh
5 January 2001
Amsterdam to Nice
5 April 2001
Amsterdam to London Gatwick
3 May 2001
London Stansted to Nice
22 May 2001
Bristol to Faro
22 May 2001
Bristol to Majorca ( Palma )
22 May 2001
Bristol to Nice
23 May 2001
Bristol to Alicante
23 May 2001
Bristol to Malaga
15 July 2001
Bristol to Barcelona
15 July 2001
Bristol to Rome ( Ciampino )
19 July 2001
London Gatwick to Nice
20 August 2001
Amsterdam to Barcelona
21 August 2001
Belfast to Glasgow
21 August 2001
Amsterdam to Glasgow
3 September 2001
Belfast to Edinburgh
18 September 2001
Bristol to Belfast
18 September 2001
Bristol to Edinburgh
18 September 2001
Bristol to Glasgow
1 November 2001
London Stansted to Newcastle
2000
26 March 2000
Liverpool to Majorca ( Palma )
19 April 2000
London Stansted to Naples
11 September 2000
London Stansted to Milan
1 November 2000
London Stansted to Belfast
1 November 2000
London Stansted to Glasgow
1999
10 January 1999
Liverpool to Barcelona
10 January 1999
Liverpool to Geneva
28 March 1999
London Stansted to Faro
29 March 1999
London Stansted to Malaga
29 April 1999
London Stansted to Bilbao
1 July 1999
London Stansted to Madrid
14 July 1999
London Stansted to Ibiza
15 July 1999
Liverpool to Belfast
15 July 1999
Liverpool to Malaga
20 July 1999
London Stansted to Majorca ( Palma )
28 July 1999
Geneva to Amsterdam
28 July 1999
Geneva to Barcelona
28 July 1999
Geneva to Nice
18 August 1999
London Stansted to Alicante
6 September 1999
Liverpool to Madrid
23 September 1999
London Stansted to Barcelona
23 September 1999
London Stansted to Prague
1 October 1999
London Luton to Liverpool
1 October 1999
London Luton to Malaga
15 December 1999
London Stansted to Lyon
16 December 1999
Geneva to London Gatwick
17 December 1999
Geneva to London Stansted
1998
19 May 1998
London Stansted to Rome ( Ciampino )
5 June 1998
London Stansted to Copenhagen
1 July 1998
London Luton-Athens
8 September 1998
London Stansted to Bologna
8 September 1998
London Stansted to Edinburgh
10 September 1998
London Luton-Madrid
18 September 1998
London Luton-Belfast
1 November 1998
London Luton-Zurich
25 November 1998
London Stansted to Munich
8 December 1998
London Stansted to Venice
1997
27 October 1997
Liverpool-Amsterdam
1 November 1997
Liverpool-Nice
5 December 1997
London Luton-Majorca ( Palma )
18 December 1997
London Luton-Geneva
1996
26 January 1996
London Luton-Aberdeen
24 April 1996
London Luton-Amsterdam
5 June 1996
London Luton-Nice
12 June 1996
London Luton-Barcelona
29 November 1996
London Luton-Inverness
1995
10 November 1995
London Luton-Glasgow
15 November 1995
London Luton-Edinburgh
Easyjet Fundamentalss
Income Statements
2009A ( ?m )
2008A ( ?m )
2007A ( ?m )
2006A ( ?m )
Fiscal twelvemonth terminal
30-Sep-09
30-Sep-08
30-Sep-07
30-Sep-06
Duration ( months )
12
12
12
12
Accounting format
IFRS
IFRS
IFRS
IFRS
Operating Income
Group turnover & A ; portion of J.V.
2,666.80
2,362.80
1,797.20
1,619.70
Share of J.V gross revenues
–
–
–
–
Group turnover
2,666.80
2,362.80
1,797.20
1,619.70
Gross net income
–
–
–
–
Other runing income
–
–
–
–
Net other additions
11.00
–
–
–
Entire runing income
2,677.80
2,362.80
1,797.20
1,619.70
Operating Expenses ( by map )
Cost of gross revenues
–
–
–
–
Selling, selling & A ; distribution
–
–
–
–
Administrative disbursals
–
–
–
–
Research & A ; development
–
–
–
–
Depreciation ( belongings, works & A ; equipment )
-55.40
-44.40
-33.30
-27.40
Amortization of intangibles
-4.40
-2.50
-0.90
-0.80
Damage of good will
–
–
–
–
One-off points ( by map )
–
-12.90
–
–
Other operating costs ( by map )
-2,617.70
-2,258.90
-1,625.20
-1,501.90
Entire operating disbursals ( by map )
-2,617.70
-2,271.80
-1,625.20
-1,501.90
Operating Net income
Operating net income ( as calculated )
60.10
91.00
172.00
117.80
Operating net income ( as stated )
60.10
91.00
172.00
117.80
EBIT ( as calculated )
60.10
91.00
172.00
117.80
Interest & amp ; other fiscal income
22.50
53.20
54.60
35.40
Interest & amp ; other fiscal disbursal
-27.90
-34.00
-35.40
-24.10
Net involvement
-5.40
19.20
19.20
11.30
Share of net income from associates
–
0.00
0.10
0.10
One-off points ( antecedently exceptionals )
–
–
10.60
–
Net income on ordinary activities before revenue enhancement
54.70
110.20
201.90
129.20
Tax
16.50
-27.00
-49.60
-35.10
Net income on ordinary activities after revenue enhancement
71.20
83.20
152.30
94.10
Net income attributable to minority involvements
–
–
–
–
Net income attributable to equity stockholders
71.20
83.20
152.30
94.10
Ordinary dividends
0.00
0.00
0.00
0.00
Other dividends
–
–
–
–
Retained net income
71.20
83.20
152.30
94.10
EPS basic
16.90
19.80
36.62
23.18
EPS diluted
16.60
19.40
35.58
22.64
Dividend per portion
0.00
0.00
0.00
0.00
Balance Sheet
2009A ( ?m )
2008A ( ?m )
2007A ( ?m )
2006A ( ?m )
Fiscal twelvemonth terminal
30-Sep-09
30-Sep-08
30-Sep-07
30-Sep-06
Duration ( months )
12
12
12
12
Accounting format
IFRS
IFRS
IFRS
IFRS
Non-Current Assetss
Intangible assets
81.70
80.60
1.80
1.10
Good will
365.40
359.80
309.60
309.60
Entire intangible assets
447.10
440.40
311.40
310.70
Property, works and equipment
1,612.20
1,102.60
935.80
695.70
Retirement benefit assets
–
–
–
–
Deferred revenue enhancement assets
0.40
0.50
0.40
0.30
Assetss held for sale
–
–
–
–
Available-for-sale fiscal assets
–
–
–
–
Derivative fiscal assets
7.80
21.30
–
0.40
Financial assets held at just value through P & A ; L
–
–
–
–
Financial assets held to adulthood
–
–
–
–
Trade and other receivables
–
–
–
–
Investings in JVs/associates
–
0.00
0.30
0.30
Other non-current plus investings
123.30
116.00
102.10
29.00
Entire non-current assets
2,190.80
1,680.80
1,350.00
1,036.40
Current Assetss
Inventories
–
–
–
–
Trade and other receivables
241.80
236.90
223.60
213.30
Cash and hard currency equivalents
1,099.20
885.80
928.40
872.90
Assetss held for sale
73.20
195.80
–
–
Available-for-sale fiscal assets
–
–
–
–
Derivative fiscal assets
68.00
96.50
14.40
1.00
Financial assets held at just value through P & A ; L
–
–
–
–
Financial assets held to maturtiy
–
–
–
–
Available for sale assets
–
–
–
–
Other just value assets
–
–
–
–
Other current assets
–
–
–
–
Entire current assets
1,482.20
1,415.00
1,166.40
1,087.20
Entire assets
3,673.00
3,095.80
2,516.40
2,123.60
Equity
Share capital
106.00
105.70
104.80
102.60
Share premium history
642.50
640.20
633.90
591.40
Revaluation modesty
–
–
–
–
Other militias
-24.30
27.70
-13.70
-9.50
Retained net incomes
583.10
504.60
427.40
298.40
Equity stockholders financess
1,307.30
1,278.20
1,152.40
982.90
Minority involvements
–
–
–
–
Entire equity
1,307.30
1,278.20
1,152.40
982.90
Non-Current Liabilitiess
Long term adoptions
-1,003.00
-570.20
-478.60
-446.90
Deferred revenue enhancement liabilities
-76.70
-108.10
-35.00
-32.00
Derivative fiscal instruments
-2.60
-0.30
-6.30
-4.80
Fiscal liabilities held at just value through P & A ; L
–
–
–
–
Other fiscal instruments
–
–
–
–
Retirement benefit duties
–
–
–
–
Other liabilities/provisions
-221.20
-229.20
-222.80
-148.00
Entire non-current liabilities
-1,303.50
-907.80
-742.70
-631.70
Current Liabilitiess
Short term adoptions
-117.60
-56.70
-40.50
-32.80
Trade creditors
-750.70
-653.00
-461.70
-414.10
Current revenue enhancement payables
-57.70
-75.10
-89.70
-46.80
Derivative fiscal instruments
-91.10
-76.00
-26.60
-15.30
Fiscal liabilities held at just value through P & A ; L
–
–
–
–
Other fiscal instruments
–
–
–
–
Other liabilities/provisions
-45.10
-49.00
-2.80
–
Entire current liabilities
-1,062.20
-909.80
-621.30
-509.00
Net current assets
420.00
505.20
545.10
578.20
Entire assets less current liabilities
2,610.80
2,186.00
1,895.10
1,614.60
Entire liabilities
-3,673.00
-3,095.80
-2,516.40
-2,123.60
Pension surplus/deficit ( including prepayment )
–
–
–
–
Pension surplus/deficit ( excepting prepayment )
–
–
–
–
Cash Flow
2009A ( ?m )
2008A ( ?m )
2007A ( ?m )
2006A ( ?m )
Fiscal twelvemonth terminal
30-Sep-09
30-Sep-08
30-Sep-07
30-Sep-06
Duration ( months )
12
12
12
12
Accounting format
IFRS
IFRS
IFRS
IFRS
Cash Flows from Operating Activities
Cash generated from operations
164.50
292.30
260.80
221.60
Interest paid
-20.60
-32.40
-36.90
-24.40
Income revenue enhancement paid
-9.40
-14.20
-2.00
-4.50
Other inflow/outflow from operating activities
–
–
–
–
Net hard currency generated from operating activities
134.50
245.70
221.90
192.70
Cash Flows from Investing Activities
Acquisition of subordinate, cyberspace of hard currency acquired
–
-118.00
–
–
Disposal of subordinate, cyberspace of hard currency acquired
–
–
–
–
Net acquisitions, & A ; disposals, cyberspace of hard currency required
–
-118.00
–
–
Purchases of belongings, works and equipment
-515.00
-324.00
-273.90
-408.30
Returns from sale of belongings, works and equipment
12.40
0.50
3.30
87.40
Net hard currency from investings in belongings, works & A ; equipment
-502.60
-323.50
-270.60
-320.90
Purchases of intangible assets
-5.50
-6.40
-1.60
-0.50
Purchases of short term securities
–
–
–
–
Purchases of available for sale fiscal assets
–
–
–
–
Entire purchases of investings
–
–
–
–
Returns from sale of available for sale fiscal assets
–
–
–
–
Returns from sale of investings in other companies
–
0.30
–
–
Entire returns from gross revenues of investings
–
0.30
–
7.10
Loans granted to related parties
–
–
–
–
Loan refunds received from related parties
0.30
–
–
–
Interest received
–
50.50
48.90
32.50
Dividends received
–
0.00
0.10
–
Other inflow/ outflow from puting activities
77.80
30.00
–
–
Net hard currency generated from puting activities
-430.00
-367.10
-223.20
-281.80
Cash Flows from Financing Activities
Returns from adoptions
543.10
40.20
103.20
309.80
Refunds of adoptions
-73.00
-45.70
-34.10
-31.40
Dividends paid to company ‘s stockholders
–
–
–
–
Dividends paid to minority involvements
–
–
–
–
Other inflow/ escape from funding activities
-29.90
11.40
-198.00
6.10
Net hard currency generated from funding activities
440.20
5.90
-128.90
284.50
Cash Flows for the Year
Net addition in hard currency and bank overdrafts
144.70
-115.50
-130.20
195.40
Exchange additions and losingss on hard currency and bank overdrafts
11.70
28.60
-11.40
-1.70
Net addition in hard currency for the twelvemonth
156.40
-86.90
-141.60
193.70
Cash and bank overdrafts at get downing of period
632.20
719.10
860.70
667.00
Cash and bank overdrafts at terminal of period
788.60
632.20
719.10
860.70
Perfomance Ratios
2009
2008
2007
2006
Fiscal twelvemonth terminal
30-Sep-09
30-Sep-08
30-Sep-07
30-Sep-06
Duration ( months )
12
12
12
12
Market Capitalisation ( ?m )
1,611.21
1,331.50
2,198.14
1,995.03
Enterprise Value ( ?m )
557.71
445.70
1,269.74
1,122.13
Shutting Price ( GBX )
379.20
315.00
524.50
486.00
Current net income
71.20
83.20
152.30
94.10
Ebitda
142.40
191.10
271.50
181.50
Diluted eps as stated
16.60
19.40
35.58
22.64
Displaced person
0.00
0.00
0.00
0.00
Eps
16.90
19.80
36.62
23.18
Tax return on Assetss ( % )
–
–
–
–
Debt/Equity Ratio
0.86
0.49
0.45
0.49
Current Ratio
1.40
1.56
1.88
2.14
Operating Margin
2.25
3.85
9.57
7.27
Book Value Per Share
307.67
302.39
274.98
239.44
Capital Employed ( ?m )
2,610.80
2,186.00
1,895.10
1,614.60
Tax return on Capital Employed ( % )
–
–
–
–
Tax return on Equity ( % )
5.45
6.51
13.22
9.57
Gearing
46.16
32.91
31.06
32.80
Net Gearing
1.61
-25.40
-55.08
-66.68
Quick Ratio
1.40
1.56
1.88
2.14
Beta
Appendixs
Appendix 1
Information extracted from hypertext transfer protocol: //www.bized.ac.uk
The Boston Matrix:
A agency of analyzing the merchandise portfolio and informing determination doing about possible selling schemes
Developed by the Boston Consulting Group – a concern scheme and selling consultancy in 1968
Linkss growing rate, market portion and hard currency flow
Stars – merchandises in markets sing high growing rates with a high or increasing portion of the market
Potential for high gross growing
Cash Cattles:
High market portion
Low growing markets – adulthood phase of PLC
Low cost support
High hard currency gross – positive hard currency flows
Dogs:
Merchandises in a low growing market
Have low or worsening market portion ( decline phase of PLC )
Associated with negative hard currency flow
May necessitate big amounts of money to back up
Problem Child:
Merchandises holding a low market portion in a high growing market
Need money spent to develop them
May bring forth negative hard currency flow
Potential for the hereafter?
Appendix 2
Information extracted from hypertext transfer protocol: //www.easyjet.com
Gross and net income
Year to stop September
Gross ( ?m )
Net income before revenue enhancement ( ?m )
1998
77.0
5.9
1999
139.8
1.3
2000
263.7
22.1
2001
356.9
40.1
2002
552.0
71.6
2003
932.0
52.0
2004
1,091.0
62.2
2005
1,341.4
82.6
2006
1,619.7
129.2
2007
1,797.2
201.9
2008
2,362.8
110.2
2009
2,667.0
54.7
