Conservation and environmental protection are really of import in Malaysia. Environment stabilisation and keeping to guarantee that Malaysia create protection country for zoology and vegetations such as constitution of national Parkss. It is because input from natures resources are of import to economic. While environmental quality on the other manus is productive plus for society.

Tropical natures are one of the of import assets to tourism sector of a state. As a state with equator clime, Malaysia has alone natures and island row. Recently, Malaysia started move frontward to go a developed state. Assorted sectors which become function theoretical account in order in development schemes for illustration industrial sector, agribusiness and touristry. Through touristry sector, Malaysia have introduced some natural topographic point which become focal point point for tourer as their diversion topographic point for the intent to kill their clip and for gratifying activities for illustration at national park, forest modesty and islands. Therefore, Malaysia afford make touristry sector as a major beginning of returns if the natures beauty can be ever maintained. At the same clip, touristry industry has betterment and turning clearly show that Malaysia has alone attraction. Besides that, multi racial people with different cultural stay peace in one state do Malaysia go more alone and more attract outside tourer reaching and this is a beginning of net income for the state. Therefore cultural diverseness and humanistic disciplines is cardinal determiner in attract tourers.

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Table 1.1: Number of arrival harmonizing to nationality – Sarawak

Year

Nationality

2004

2005

Malaya

2,092,704

2,248,829

Singapore

40,329

42,912

Australia and New Zealand

30,403

28,066

Canada

11,310

9.062

Hong Kong

1,100

593

India

12,924

12,426

United Kingdom and Ireland

44,267

42,136

Brunei

1,280,135

1,354,148

America

10,973

11,207

China

11,768

11,207

West Europe

19,268

18,729

East Europe

992

1,355

Filipina

104,341

101,521

Dutch east indies

379,477

449,327

Japan

10,245

9,142

Taiwan

8,283

7,472

Siam

17,189

17,994

Others

258,183

198,704

Entire

4,333,891

4,577,489

( Beginning: Immigration Department, Sarawak )

Table 1.2: Number of arrival harmonizing to province – Sarawak

Tahun

State

2004

2005

Kuching

779,135

859,320

Sibu

127,454

166,018

Abor

311,445

332,669

Bintulu

41,032

73,167

Limbang

243,762

238,465

Entire

4,333,891

1,669,639

( Beginning: Immigration Department, Sarawak )

Apart from that, substructure installations is one of the factor of tourer reaching. It is because tourers will necessitate comfort and seek consolation when visit to a state. For illustration, many tourers who come to the Malaysia is to bask scenic beauty of the natures and the unique of cultural diverseness. So the comfortable of adjustment such as hotel, chalet and so on as a factor to pull tourist reaching. Accommodation installation drama of import function cause this will be a factor to find whether tourer will remain long or otherwise.

Sarawak is the biggest province in Malaysia which celebrated with rich of assorted cultural groups of civilization and rich in history and heritage and besides known as Land of Hornbills. Sarawak non merely the largest province in Malaysia, it besides was the province that divide to a batch country and contain longest river in Malaysia, largest flower in the universe, largest moth in the universe, widen cave in the universe, oldest tropical rain forest and the first individual emerge in Southeast Asian available in Sarawak. This had show that Sarawak is alone and typical. Diversion topographic point in Sarawak consist of natural position country and cultural centres such as Sarawak Cultural Village. Sarawak Cultural Village popular with natural beauty among local and oversea tourers.

The rich of ecology, biological and tradition in Sarawak Cultural Village truly astonishing. Therefore, attempts was being improved towards preserve ecology diverseness, biological and tradition in Cultural Village. It is because cultural diverseness and tradition of the local people able to pull a batch of tourers visit to this land of hornbills. Sarawak province so rich with assorted type of civilization and cultural such as Malay dance, Chinese and others ethnic in Sarawak which able to entertain tourer particularly those tourer that like to see community life in Sarawak. Since cultural small town started unfastened to see, so indirectly exist harm and pollution hazard to the natures and beauty scene. Therefore, cultural small town have to be preserve scenic beauty and traditional abode from threatened by homo.

Sarawak Cultural Village Background

Sarawak Cultural Village located at Damai Beach Santubong and about 35km from the province capital Kuching town and dubbed as life museum in Sarawak. Sarawak Cultural Village besides become a finish must be visited for those who first measure to Land of Hornbills. This life museum officially opened since February 1990. This life museum consists seven hectares broad and about 150 people populating in the small town which include seven cultural group viz. Bidayuh, Iban, Orang Ulu, Penan, Melanau, Malay and Chinese. And each ethnic have their ain life style and traditional civilizations for illustration the edifice of each cultural is different, longhouse of the Iban, Bidayuh and Orang Ulu, Melanau live at tall house while Chinese is farm house. Apart from that, the entryway fees to Sarawak Cultural Village show as Table 1.3.

Table 1.3: Entrance Fees

Entrance fees

Class

Sarawak citizen

Not Sarawak Citizen

Adult

RM25

RM60

Children ( between 6-12 of age )

RM18

RM30

Student

RM15

RM15

( Beginning: Sarawak Cultural Village )

Figure1.1: Sarawak Cultural Village Location

( Sumber: Malaxi Damai Beach )

Cultural Bidayuh known as Dayak Darat achieve 8.4 per centums out of entire population in Sarawak. Majority cultural Bidayug stay in long house that located nearby incline of mountain and besides nearby river. Their house are made from board and bamboo with sago thenar roof. Tourists can bask long house life style when visit to this topographic point.

Iban tribesman known as Laut Dayak which their long house construct built up with big life room and several bed room. This cultural most of import hoarded wealth courage. Every soldier able to kill enemy, will acquire grasp as warrior and greeted with usage dances. Hence, Penan life style is nomad manner means that disfavor stay in a topographic point with long clip. Therefore, their abode size besides rather little size. Apart from that, Orang Ulu like to construct house scattered in upland and river bank. While Melanau house is the most alone among other Sarawak ethnic, it is because their house is build up 40 pess tall from land, chief intent is to forestall onslaught by enemy and inundation. At the same clip, local cultural dance public presentation including Ngajat Lesong and Ngajat Pahlawan, cultural musical public presentation show in Theater Sarawak Cultural Village start from 11.30 o’clock in the forenoon to 4.00 o’clock in the afternoon, and every public presentation take 45 proceedingss long.

Figure 1.2: Entire population with cultural Sarawak 2005

( Beginning: Jabatan Penduduk dan Perumahan Malaysia )

1.3 The Important of Conservation and Preservation natural resource and cultural in Malaya

Tourist industry depends extremely on natural resources and cultural diverseness which has potency to advance and pull tourer reaching. Natures is one plus that used to pull tourers arrival to see beauty and feel new experience. Awareness on the of import of preserve natures in assorted degree ( authorities sector, private sector and society ) for constitution of several protected country. Establish Sarawak Cultural Village is one of the attack that used to do certain the topographic point that rich of ecology diverseness, biological and cultural heritage preserved and preserve for future coevals cause by clip base on balls.

Since Sarawak Cultural Village unfastened visit to tourist in twelvemonth 1990, cultural small town record around 70,000 people visit per twelvemonth. Tourists get benefit while visit to cultural small town including position natures scenic, cultural heritage and handcraft and do assorted diversion activities and every bit good as research and acquisition besides. So their entry capable addition economic growing and besides Kuching capital development from the return of the cultural small town. Indirectly, cultural small town set up economic chances to society such as occupation chance, income degree and others Fieldss. At the same clip, touristry growing in Sarawak due to act upon development at that country. Therefore society nearby can bask high quality of substructure and installations.

1.4 Problem Statement

General know that the beauty of natural scenic and rich of assorted tradition cultural drama different of import function and map. Conservation and keeping cultural small town concept need betterment but it involves high cost. Therefore, entrepreneur cultural small town enforce a entrance payment rate around RM60 for grownup non Sarawak citizen for the preservation and keeping intent.

Harmonizing to policy shapers particularly authorities, whatever determination on resource use require information related cost and benefit. For illustration, preservation and keeping attempt, authorities require information about cost and benefit to do a determination whether executable or non. So, the issue is the benefit value from preservation and keeping could non be valued in finance signifier. That is, benefit value from the preservation and keeping merely can gauge in quantitative with utilizing construct Willingness To Pay ( WTP ) . The value of WTP on entryway fees to cultural small town typified their willingness pay apart from purpose enjoy recreational installation but besides preservation and keeping plan.

Evaluation preservation and keeping plan divide to two facet viz. direct usage value and indirect usage value. Direct use value consists goods and services such as natural scenery and traditional dances of assorted tribesman. Indirect use value could non be valued in market in fact it more focus on ecology and biological science, tribesman abode and diversion protection. Therefore, preservation and keeping create indirect usage value to human and besides natures every bit good.

Aim

To analyze and gauge WTP value for the intent of preservation and saving Sarawak Cultural Village.

To place those factor influence WTP for the cost of saving for air quality, scenic position. Tradition edifice in Sarawak Cultural Village.

To analysis the of import of Sarawak Cultural Village to society ‘s tradition Sarawak.

To develop scheme to guarantee that keeping convey optimal benefit to society Sarawak.

1.6 Research Scope

Data aggregation in this survey is refer to research design which primary informations collected through questionnaire method. Sampling point focal point at country Damai Beach, Santubong, country Sarawak Cultural Village. Entire respondent in this survey around one hundred and will utilize interview method based on nonsubjective survey. Respondent class chosen is single that has worked. Statistical Package for the School Science ( SPSS ) package will be used to reinforced consequence of the survey by looking relationship among each variables.

1.7 The Important of Research

Since 1984, touristry industry show possible returns to economic growing. Hence, authorities had develop several program to better and enlargement touristry industry by set up a ministry particularly for cultural touristry able addition this industry by Tourism Development Company to advance and enlarge touristry market, installation betterment has been given for investing in this touristry industry. Investing for adjustment undertakings such as hotel and motel and substructure such as diversion centre and other installations were given innovator position or revenue enhancement inducement to authorities. Indirectly those inducements give growing to the state.

Government recommend small town touristry was one of the new effectual option which this development merchandise is based on the natural resources and usage of different cultural. Nowadays, assorted schemes generated by authorities to advance natural touristry and the unique of usage as a new attractive force tourers. Therefore, tourers today more involvement with nature touristry, so authorities drama of import function in preserve and keep the quality of the diversion centre and nature in Malaysia can convey positive growing and give benefit to society every bit good. Besides can advance cultural small town which rich of natural environment, society indirectly besides can acquire the benefit and impact from this touristry scheme.

From this surveies, preservation and keeping plan were of import to environment in Malaysia. Environment stabilisation or known as environmental sustainability encourage Malaysia develop more protection country to continue vegetations and zoologies in a certain park or forest. It is because input from natures is of import beginning to economic. While environmental quality on the other manus is productive plus to society.

1.8 Research Organization

This undertaking paper will split to five chapters:

Chapter 1 discuss about the of import of preservation and saving of the cultural country in Malaysia. Therefore, this survey will publish nonsubjective to accomplish the preservation survey. Apart from that, research range and methodological analysis besides be explained clearly in this chapter.

Chapter 2 is portion to increase cognition in the capable country. Besides that, aggregation old surveies from others economic expert research worker as a mentions to place information and thoughts that relevant to this research.

Chapter 3 focal points on depicting the associated methodological analysis in the analysis of the contingent rating for preservation and keeping of the Sarawak Cultural Village. Method that will be used is Contingent Valuation Method ( CVM ) . Furthermore, Statistical Package for the School Science ( SPSS ) package will be used to reinforced consequence of the survey by looking relationship among each variables. Besides, assorted trial will be run for the independent and dependent variables. Model will be use in this survey will be explained clearly in this chapter. Type of informations aggregation in this survey is primary informations through questionnaire method. Therefore, trying point focal point at country Damai Beach, Santubong, country Sarawak Cultural Village. Entire respondent in this survey around one hundred and will utilize interview method based on nonsubjective survey.

Chapter 4 presents the information analysis consequence of the survey with different trial. Every determination will be elaborated clearly and executing in graph signifier and agenda. Interpretation of consequence will be stated in this subdivision.

Chapter 5 is the last chapter in this survey. This chapter would be sum up the survey been discussed and provides information to develop policies and schemes to guarantee preservation and keeping plan on cultural small town continuously so that future coevals have opportunity to bask the benefit and economic value from this preservation.

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